Manager: Customer and Brand

2 weeks ago


Midrand, Gauteng, South Africa BMW (South Africa) (Pty) Ltd. Full time

This role is responsible to define, steer and implement customer, brand and product strategy, as well as support data driven decision making as a group function.

The successful incumbent will be managing overall sales funnel & customer lifecycle, online/offline customer journey & BMW brand communication and experiences.

Furthermore, to steer, analyse and implement initiatives for BMW Group customer experience as the Chief Customer Advocate, in addition to the following:

  • Competence to align and implement BMW brand communication governance, brand strategy and global brand campaigns in the ZA market.
  • Competence to define, develop and implement BMW brand marketing content, experiential activities and local marketing content to support the retailers and NSC to achieve sales brand goals.
  • Competence to derive, manage and monitor the sales funnel management activities, customer communication as well as all digital and physical touchpoints for the entire customer journey,
  • Competence to align, implement and report the overarching customer experience in an omnichannel customer journey environment including Voice of Customer, Customer Boards and Mystery Shopping,
  • Competence to manage the BMW product portfolio including market launch, price positioning, pricing proposals, competitor analysis and long range planning.
  • Competence in planning and controlling entire BMW Customer and Brand overheads budget.
  • Develop, steer and monitor Data dashboards and requirements as requested by BMW Group, enabling data driven decision making.
  • You will ensure overall compliance to ICS (Internal Controls Systems).

Qualifications:

Education and competencies

  • Minimum of Bachelors Degree in Marketing, Communications, Public Relations and or Business Management.
  • A post graduate qualification in MBA would be advantageous.
  • Minimum of 8 Years experience in Company Corporate Branding and Marketing Strategy.
  • Experience in the formulation and implementation of brand strategies, business plans and policies for digital and traditional platforms including customer journey mapping.
  • Strong business acumen coupled with business planning reporting.
  • Strong skills in marketing management, customer supplier relationship management.


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