Brand Manager

2 weeks ago


Midrand, Gauteng, South Africa Novartis Full time

Summary:

  • Local Brand Managers OR global / regional / local subfunction specialists within a specific marketing subfunction. Define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects.

About the Role:

Major accountabilities:

  • Prepares content of Integrated Brand Teams and Launch Teams.
  • Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s) Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
  • Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
  • Identifies area market insights and opportunity via customer interactions Executes central marketing activities as well as regional initiated marketing activities Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives Collaborate with Marketing and Medical teams to maximize activities: Scout centers, KOLs and OLs by disease within assigned territory Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory

Key performance indicators:

  • Market share & market share growth.
  • Performance management and employee relations, feedback, meetings, surveys (i.e. In-Field Coaching Field Force (20% of Time), Marketing capabilities, Global Marketing, Medical Department,Regulatory Department) Ensure full compliance to all regulatory requirements

Minimum Requirements:

Work Experience:

  • 3Years of Sales Experience within Healthcare or Pharma sector
  • Cross Cultural Experience.
  • Project Management.
  • Customer experience management (Services & Solutions)
  • Operations Management and Execution.

Skills:

  • Agility.
  • Asset Management.
  • Commercial Excellence.
  • Cross-Functional Collaboration.
  • Customer Orientation.
  • Digital Marketing.
  • Healthcare Sector Understanding.
  • Influencing Skills.
  • Marketing Strategy.
  • Negotiation Skills.
  • Operational Excellence.
  • Priority Disease Areas Expertise.
  • Product Lifecycle Management (Plm).
  • Product Marketing.
  • Product Strategy.
  • Stakeholder Engagement.
  • Stakeholder Management.
  • Strategic Partnerships.

Education & Qualifications:

  • University degree in science and or business, marketing or equivalent
Division

International

Business Unit

Pharmaceuticals

Location

South Africa

Site

Midrand

Company / Legal Entity

ZA01 (FCRS = ZA001) Novartis SA (Pty) Ltd.

Functional Area

Marketing

Job Type

Full time

Employment Type

Regular

Shift Work

No


Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.


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