Brand Manager Captive Markets

2 weeks ago

Midrand, Gauteng, South Africa Famous Brands Full time

Main Outputs and Responsibilities for This Position

  • Assist in development of the annual brand strategy and Marketing plan for respective brands
  • Plan and execute national marketing activities above and below the line in relation to the approved Marketing plan and promotions calendar
  • Seek new opportunities to deliver growth against the brand plan and/or improve the plan
  • Implement and manage the media plan. Ensuring that expenditure and brand objectives are delivered on
  • Develop clear briefs and manage all advertising agencies, strategic alliance partners and suppliers on advertising and promotional campaigns
  • Ensure all marketing collateral delivers on the brand CI in conjunction with the relevant agencies
  • Brief all bimonthly Menu briefs and product development briefs to New Product Manager
  • Ensure all Purchase orders are issued, and payments made to all service providers monthly
  • Monthly reporting and explanations on Marketing Fund spend
  • Manage the brand CRM program, encouraging customer retention and customer loyalty. This includes segmenting the database, developing CRM campaigns and analysing and producing monthly reports on the growth of the database and success of campaigns
  • Drive database acquisition through acquisition campaigns and technology
  • Assist in management of public relations and brand sponsorships
  • Assist in the development of a twoyear innovation pipeline to meet brand objectives
  • Provide forecasts for promotions and new products to minimize write off costs
  • Drive menu optimization with regards to pricing strategy and menu mix to achieve targeted average GPs and deliver value to the brand's customer base
  • Manage and coordinate national menu rollouts
  • Manage branding and design of all consumer touch points (including signage, uniforms, packaging, restaurant look and feel, website etc.) to ensure they align with brand CI
  • Assist in delivering on the brand's digital and technology plan and manage the brand's digital and social media activities
  • Utilize consumer research to gain consumer insights that drive decisions and rituals
  • Analyse sales data and report on the performance of promotions and products
  • Evaluate competitor pricing and report on a quarterly basis
  • Manage the marketing budget to ensure nil overspend
  • Ensure locality marketing promotions are aligned to brand strategy through the development of Locality toolkits and providing guidance & support to Locality marketers and Franchise Managers
  • Help coordinate the brand's National Franchisee Conference, National Franchise Forum meetings and regional roadshows
  • Monthly Newsletters to franchise partners
  • Manage and optimize 3rd party delivery platforms

Qualifications:

  • Minimum Matric with a relevant 3year tertiary qualification.
  • Marketing background/qualification a necessity

Experience:

  • Minimum of 5 years' experience in the FMCG/Hospitality/Food Franchising industry.
  • Understanding of South African media environment
  • Excellent knowledge of Digital Marketing and social media platforms
  • Solid understanding of working with Income Statements and budgets
  • Experience in assisting to develop brand marketing plans advantageous
  • Menu development and pricing advantageous

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