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Brand Manager

3 months ago

Johannesburg, Gauteng, South Africa Essity Full time

Brand Manger:

  • Essity is a leading global hygiene and health company which develops, produces and sells Health & Medical, Consumer Tissue and Professional Hygiene products and solutions and has a strong global _presence. _

About the Role:


Our Marketing organisation is looking for a Brand Manager to join the dynamic team, based either in Johannesburg or Pinetown, South Africa.

We are looking for someone who possess strong consumer & retail knowledge within Medical FMCG/Consumer industry with strong BtC, BtB knowledge and digital marketing experience.

The Brand Manager will be responsible for the profitable marketing of the TENA product portfolio.

Devise, implement, monitor and evaluate marketing & sales strategies in accordance with local and global guidelines and processes of the brand portfolio agreed for the East Europe, Middle East & Africa (EEMEA) region.

This role will report directly to the Marketing Manager SA.


We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace.

We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk.

What You Will Do:

  • Be the main interface with the Retail / Consumer Goods sales team for marketing plans implementation;
  • Analyze local and international market trends and competitivity activities;
  • Implement systems to control and monitor developments in market to proactively identify opportunities;
  • Evaluate and modify existing marketing strategies in response to market trends;
  • Propose optimal assortment and corresponding marketplace pricing ;
  • Prioritize and manage all aspects of product launches adhering to project timeline and budget requirements;
  • Approve packaging designs in line with local and global requirements;
  • Manage assigned Advertising and Promotion budget and allocate to different marketing activities;
  • Liaise with agencies (e.g. advertising, digital, events) and public relations companies to deliver agreed promotional activities;
  • Develop and distribute educational aids and supporting literature for applicable brands;
  • Participate in global or regional development project and congresses events;
  • Adapt brand, channel, and product marketing ATL and BTL communication material to local requirements to secure efficient communication for each market activity;
  • Plan, report and follow up on marketing activities;
  • Ensure collection of market/brand/product/channel related insights and share them with relevant parties.

Who You Are:

  • 35 years' experience in Marketing in the same or similar role as Brand/Product Manager, Business Unit/Performance Marketing Manager within FMCG Medical or Pharmaceutical industry.
  • Must have experience in product launches & development, budgets, profit and loss statements;
  • Must have excellent computer literacy skills (intermediate to advanced level) in Office Microsoft package and SAP;
  • Experience or exposure in working with Nielsen or IQVIA data;
  • Excellent communicator (read, write and speak) fluent in English;
  • Must have excellent presentation skills virtually and facetoface;
  • Project management and digital marketing experience will be an added advantage.

Competencies

  • Must be able to translates brand visions into effective strategies, propositions and plans that fulfill the vision and are financially viable;
  • Develops effective launch plans for innovation initiatives managing business requests and expectations;
  • Meticulous attention to detail with the ability to drive performance and processes forward;
  • Must be innovative, analytical, influential, insightful, courageous and decisive;
  • Must be a selfleader, organised and collaborative in work across functional teams.

What We Can Offer You:


At Essity, we believe everyone's learning and professional development is unique and want to empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Collaborative and Inclusive Culture | Empowering & Engaged Leaders | Working with Powerful Purpose & Sustainable Impact | Learning and Growing in your Career | Supporting Well-being & Sustainable Working Life | Life-changing Innovations | Competitive Total rewards

Location:

Pinetown or Johannesburg, South Africa

Together, we are improving lives, every day
:


Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place.

With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.


Application End Date:

30 Jan 2023