Brand Manager

2 weeks ago

Johannesburg, Gauteng, South Africa Abbott Laboratories Full time

At Abbott, diverse ideas, perspectives, and expertise allow us to create the life-changing solutions that help people live healthier lives.

In 150 countries and with businesses spanning nutrition, diagnostics, medical devices, and branded generic pharmaceuticals, Abbott offers you opportunities to explore yourinterests and help you achieve your career and personal goals.

In this role, the Brand Manager, is responsible to uncover consumer and customer insights, deliver innovative marketing campaigns and generate strategies that grow market share and the brand's reputation, improve customer experience and drive sales and margin growth.

Leads and directs all marketing activities for the assigned brand or business to achieve growth, market share and profit objectives in line with the overall business priorities.

Leads the implementation of the omni-channel (i.e., integrating traditional, digital, and CRM channels to deliver a unified customer experience) marketing strategy and tactics and provide appropriate support to affiliates to assure the commercial success of assigned Abbott Diabetes Care brands.

Plan, develop and direct marketing efforts for Abbott Diabetes Care brands available in South Africa, toensure profitable growth.

Core Job Responsibilities:
1. Accountable for designated portfolio performance as per communicated quarterly / annual targets.2. Prepare, coordinate, support and implement annual brand plans.3. Initiate and oversee planning of healthcare professional (HCP), hospitals and pharmacypromotion to drive performance of products within portfolio. Determine to-market strategies and sales tactics to achieve sales objectives.4. Management of agencies to implement plans, create promotional material.5.

Ensure sales force adoption of key promotional activities through product and campaign training to sales force on a regular basis.6.

Monitoring of allocated annual advertising and promotion (A&P) budgets.7. Review promotional budget monthly, manage changes as required and communicate at proposed forecast stage.8. Ensuring that the product and marketing efforts are aligned with company's overall strategy and goals.9.

Ensure up to date promotional material are localized from global baseline material, approved inVeeva by all relevant approvers and in line with ADC Promo Standard Operating Procedures10.

Maintain up to date promotional item trackers and manage the allocation of promo items accordingly.11. Creating monthly social media messaging themes, approved content and overseeing the community management thereof.12. Assist with planning, securing approvals and execution of external HCP meetings and events.13. Assist with planning and execution of internal sales meetings.14. Point of contact for all compliance related questions from OEC relevant to marketing initiatives, events and HCP agreements15.

Coordinating the formulation of sound marketing strategies for each promoted product in line with marketing excellence principles as well as portfolio, financial and strategic objectives to ensure full implementation.16.

Understanding financial and business considerations impacting both the company capabilities and readiness to support a strategic drive via new product and/or service introduction.17.

Developing and sustaining productive customer relationships.18. Managing company resources consistent with company compliance and quality policies to achieve organizational goals.19. Maintain rapport with national key opinion leaders in the market to identify trends, competitor activities and new opportunities.20. Ensure monthly field visits are organized with individual representatives both for personal development and solid feedback of the strategies.

Minimum Skills Required:

Experience Required:

  • Understanding of digital marketing
  • Sound organizational skills, financial acumen and ability to multi-task.
  • Product launch and brand planning experience is
  • Strong interpersonal relations and customer focus.
  • Strong ability to interpret sales & marketing figures + market / trend analysis.
  • Proven ability to positively influence crossfunctional teams, or individual team members without formal authority.
  • Energetic, self – starter, reliable and proven customer centric approach.
  • Excellent written and verbal communication skills.

Computer literacy:
Excel, PowerPoint, is essential.

  • Minimum of 5 years sales or brand management experience within medicaldevices preferred.
  • Experience in working with market data / market analysis (IMS, Impact Rx, etc.)
  • Understanding and knowledge of the diabetes market in South Africa, including key opinion leaders

Knowledge / Education Required:

  • Tertiary qualification in Health Sciences and/or Business Sciences or equivalent.
  • Experience in sales or marketing of medical devices
  • Additional, Marketing qualification/IMM/Commercial qualification The base pay for this position isN/

A JOB DESCRIPTION:

Job Purpose and Scope:

At Abbott, diverse ideas, perspectives, and expertise allow us to create the life-changing solutions that help people live healthier lives.

In 150 countries and with businesses spanning nutrition, diagnostics, medical devices, and branded generic pharmaceuticals, Abbott offers you opportunities to explore yourinterests and help you achieve your career and personal goals.

In this role, the Brand Manager, is responsible to uncover consumer and customer insights, deliver innovative marketing campaigns and generate strategies that grow market share and the brand's reputation, improve customer experience and drive sales and margin growth.

Leads and directs all marketing activities for the assigned brand or business to achieve growth, market share and profit objectives in line with the overall business priorities.

Leads the implementation of the omni-channel (i.e., integrating traditional, digital, and CRM channels to deliver a unified customer experience) marketing strategy and tactics and provide appropriate support to affiliates to assure the commercial success of assigned Abbott Diabetes Care brands.

Plan, develop and direct marketing efforts for Abbott Diabetes Care brands available in South Africa, toensure profitable growth.

Core Job Responsibilities:
1. Accountable for designated portfolio performance as per communicated quarterly / annual targets.2. Prepare, coordinate, support and implement annual brand plans.3. Initiate and oversee planning of healthcare professional (HCP), hospitals and pharmacypromotion to drive performance of products within portfolio. Determine to-market strategies and sales tactics to achieve sales objectives.4. Management of agencies to implement plans, create promotional material.5.

Ensure sales force adoption of key promotional activities through product and campaign training to sales force on a regular basis.6.

Monitoring of allocated annual advertising and promotion (A&P) budgets.7. Review promotional budget monthly, manage changes as required and communicate at proposed forecast stage.8. Ensuring that the product and marketing efforts are aligned with company's overall strategy and goals.9.

Ensure up to date promotional material are localized from global baseline material, approved inVeeva by all relevant approvers and in line with ADC Promo Standard Operating Procedures10.

Maintain up to date promotional item trackers and manage the allocation of promo items accordingly.11. Creating monthly social media messaging themes, approved content and overseeing the community management thereof.12. Assist with planning, securing approvals and execution of external HCP meetings and events.13. Assist with planning and execution of internal sales meetings.14. Point of contact for all compliance related questions from OEC relevant to marketing initiatives, events and HCP agreements15.

Coordinating the formulation of sound marketing strategies for each promoted product in line with marketing excellence principles as well as portfolio, financial and strategic objectives to ensure full implementation.16.

Understanding financial and business considerations impacting both the company capabilities and readiness to support a strategic drive via new product and/or service introduction.17.

Developing and sustaining productive customer relationships.18. Managing company resources consistent with company compliance and quality policies to achieve organizational goals.19. Maintain rapport with national key opinion leaders in the market to identify trends, competitor activities and new opportunities.20. Ensure monthly field visits are organized with individual representatives both for personal development and solid feedback of the strategies.

Minimum Skills Required:

Experience Required:

  • Understanding of digital marketing
  • Sound organizational skills, financial acumen and ability to multi-task.
  • Product launch and brand planning experience is
  • Strong interpersonal relations and customer focus.
  • Strong ability to interpret sales & marketing figures + market / trend analysis.
  • Proven ability to positively influence crossfunctional teams, or individual team members without formal authority.
  • Energetic, self – starter, reliable and proven customer centric approach.
  • Excellent written and verbal communication skills.

Computer literacy:
Excel, PowerPoint, is essential.

  • Minimum of 5 years sales or brand management experience within medicaldevices preferred.
  • Experience in working with market data / market analysis (IMS, Impact Rx, etc.)
  • Understanding and knowledge of the diabetes market in South Africa, including key opinion leaders

Knowledge / Education Required:

  • Tertiary qualification in Health Sciences and/or Business Sciences or equivalent.
  • Experience in sales or marketing of medical devices
  • Additional, Marketing qualification/IMM/Commercial qualification The base pay for this position isN/
A In specific locations, the pay range may vary from the range posted

JOB FAMILY:
Product Management

DIVISION:
ADC Diabetes Care

LOCATION:

South Africa > Johannesburg :
Abbott Place

ADDITIONAL LOCATIONS:

WORK SHIFT:
Standard

TRAVEL:
Yes, 75 % of the Time

MEDICAL SURVEILLANCE:
No

SIGNIFICANT WORK ACTIVITIES:
Not Applicable About Us Abbott is about the power of health.

For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more.

With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life.

Whether it's next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.

The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people.

They push the boundaries to help manage and treat some of life's greatest health challenges.

We invite you to explore opportunities at Abbott , to see if your talents and career aspirations may fit with our openings.

An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.#J-18808-Ljbffr

  • Brand Marketing Manager

    2 weeks ago

    Johannesburg, Gauteng, South Africa TBô (3x Growth DTC Brand) Full time

    TBô in a nutshell:TBô is the first menswear brand that is fully community-led.Together with the community of 400,000 creators, TBô develops the most sustainable, comfortable everyday menswear from water-saving, eco-friendly and biodegradable raw materials that make you look and feel great.The community of creators lives and designs on the TBô co-creation...

  • Brand Manager

    2 weeks ago

    Johannesburg, Gauteng, South Africa Zest Worx Full time

    Brand Manager required for a vacancy in Midrand, Johannesburg.We are currently searching for a Brand Manager to join a dynamic team in Midrand. The Brand Manager will develop an understanding of the brand and practice marketing while managing others. Someone that is detail-oriented and can multitask with the below requirements will fit this position.Duties...

  • Brand Manager

    2 weeks ago

    Johannesburg, Gauteng, South Africa Ideal Candidates Full time

    Develop and execute comprehensive brand strategies and plans, including brand positioning, messaging and target audience identification.Conduct market research to understand consumer trends, competitors and industry insights.Collaborate with internal teams such as graphic design team and product owner to align brand and marketing objectives and develop...

  • Brand Manager

    2 weeks ago

    Johannesburg, Gauteng, South Africa JV Human Capital Full time

    Job purposeThis individual will be responsible for the full brand management function of the company.Responsibilities: Staff management Responsible for the brands communication planning, execution and management Responsible for formulating a brand communication management system and associated standards Management of media and influencer test drive...

  • Brand Manager

    2 weeks ago

    Johannesburg, Gauteng, South Africa O'Brien Recruitment Full time

    Responsibilities: Drive brand credibility and loyalty through internal and external resources Inspire bartenders on portfolio, perfect serves and new products Execute inmarket experiences through brand activation at events Identify and manage brand events and media exposure opportunities Support brand advocacy and engagement programs in the Ontrade Prepare...

  • Brand Manager

    2 weeks ago

    Johannesburg, Gauteng, South Africa HelloKindred Full time

    Company DescriptionWho is HelloKindred?HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.Our vision is to make work accessible and people's lives better. We do this by disrupting traditional employment barriers - connecting ambitious talent...

  • Brand Manager

    2 weeks ago

    Johannesburg, Gauteng, South Africa PlaceTalent Full time

    Education: Marketing or Brand Management Degree Skills/Experience required: Minimum of 3 5 years as a Brand Manager Excellent written and oral communication skills Proven ability to develop brand and marketing strategies and communicate recommendations to executives Experience in identifying target audiences and devising effective campaigns Excellent...

  • Brand Manager

    2 weeks ago

    Johannesburg, Gauteng, South Africa PlaceTalent Full time

    Skills/Experience required:- 4 years or more experience as a Brand Manager in a relevant FMCG environment:- Previous experience in the Personal Care industry:- Previous experience dealing with well-known retailers:- Experience with and an understanding of market research:- Experience in retail product development/ management:- Ability to deal with B2B...

  • Brand Manager

    2 weeks ago

    Johannesburg, Gauteng, South Africa Smdtechnologies Full time

    SMD Technologies, the home of many of South Africa's most widely distributed and loved electronic brands, including Amplify, Connex and Volkano, is looking for a strong brand manager to assist in the management one of the TP-Link brand. The role of the brand manager would involve overseeing a wide array of business functions and processes to ensure success...

  • Brand Manager

    2 weeks ago

    Johannesburg, Gauteng, South Africa SMD Technologies Full time

    SMD Technologies, the home of many of South Africa's most widely distributed and loved electronic brands, including Amplify, Connex and Volkano, is looking for a strong brand manager to assist in the management one of the TP-Link brand. The role of the brand manager would involve overseeing a wide array of business functions and processes to ensure success...

  • Brand Manager

    2 weeks ago

    Johannesburg, Gauteng, South Africa Procter & Gamble Full time

    Do you want to lead marketing and commercial plans for one of our billion-dollar brands? Working in brand management at Procter & Gamble means being a total business owner- not just a marketer. You will be the vision and strategy behind your brand- developing marketing plans and driving innovation. You will work with a large cross-functional team to...

  • Brand Manager

    2 weeks ago

    Johannesburg, Gauteng, South Africa Fenris Personnel CC Full time

    Well established company in the FMCG sector has a vacancy for a proactive and influential Brand Manager who will manage the assigned brands to ensure market share growth and product profitability. Should you have any queries, call Antoinette or Kaylin.Responsibilities:Plan, coordinate and implement strategies, marketing plans and budgets.Review and develop...

  • Brand Manager

    2 weeks ago

    Johannesburg, Gauteng, South Africa Epsidon Management & Marketing Consultancy Full time

    JOB PROFILE:Job Title:Brand Manager - SecurityDivision:DatacentreLocation & Address:JohannesburgGeneral Manager-**General Manager Data Centre**Direct Subordinates:0Total Staff in Function:12WORKING RELATIONSHIPS:Internal: Procurement Sales Operations Brand Operations Account Managers Systems Engineers / Presales Marketing Logistics Regional ManagersExternal:...

  • Brand Manager

    2 weeks ago

    Johannesburg, Gauteng, South Africa Coca-Cola Company Full time

    We are looking for a brand manager who will be working on some of our multinational biggest FMCG brands, responsible for building a compelling marketing calendar including consumer ATL communications, BTL consumer programs (non-customer specific) and innovation streams to drive growth.They will also influence and engage agencies and bottling partners to...

  • Brand Manager

    2 weeks ago

    Johannesburg, Gauteng, South Africa Measured Ability Group Holdings Full time

    South Africa - Gauteng, Johannesburg - North (Sandton / Midrand / Diepsloot)**R 00A vacancy exists for a Brand Manager with footprints in a in aesthetics, dermatology, plastic surgery or similar environment.Brand Manager ( BM ) bridges the gap between the customer and the brand they work for. Their jobs ensure that each touchpoint across the customer journey...

  • Brand Manager

    2 weeks ago

    Johannesburg, Gauteng, South Africa Johnson & Johnson Full time

    Johnson & Johnson Janssen is recruiting for Brand Manager - Oncology to be located in Johannesburg, South Africa.Caring for the world, one person at a time has inspired and united the people of Johnson & Johnson for over 125 years. We embrace research and science - bringing innovative ideas, products and services to advance the health and well-being of...

  • Brand Manager

    2 weeks ago

    Johannesburg, Gauteng, South Africa Glasshouse Recruiting Full time

    Full Time _Gauteng_, _Johannesburg_ February 14, March 14, 2024 Pharmaceutical - Sales & MarketingJob Overview:Requirements: 3 Year degree (Nonspecific; e.g. Can be medical or medically related or Sciences or Marketing etc.) years' experience in managing Consumer brands (Fast Moving Consumer Goods (FMCG) and OTX Pharmaceutical experience advantageous) Over...

  • Brand Manager

    2 weeks ago

    Johannesburg, Gauteng, South Africa Hr Legend Full time

    The responsibilities of the position include the following:Inventory Management you will be expected to execute demand planning initiatives in order to ensure optimum stock levels at all times wherever possible. Preparation of orders on international suppliers, working closely with shipping department Marketing you will be expected to plan and execute an...

  • Brand Manager

    2 weeks ago

    Johannesburg, Gauteng, South Africa Carlysle Human Capital Full time

    Are you ready to revolutionize the pharmaceutical industry? As a Brand Manager at our esteemed pharmaceutical company, you'll spearhead initiatives to bridge the gap between our brand and our valued customers. Your mission? To harness customer experiences, extracting invaluable insights and shaping strategies to enhance customer satisfaction and loyalty.Key...

  • Brand Manager

    2 weeks ago

    Johannesburg, Gauteng, South Africa Carlysle Human Capital Full time

    Ready to lead the way in the pharmaceutical industry? Here's your chance as a Brand Manager at our renowned pharmaceutical company. Your main goal is to connect our brand with our valuable customers, ensuring top-notch experiences and customer satisfaction.Key Responsibilities:Utilize customer insights to enhance brand experiences and build loyalty in a...