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Brand Manager

3 months ago

Johannesburg, Gauteng, South Africa PlaceTalent Full time
Education:
  • Marketing or Brand Management Degree

Skills/Experience required:
  • Minimum of 3 5 years as a Brand Manager
  • Excellent written and oral communication skills
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives
  • Experience in identifying target audiences and devising effective campaigns
  • Excellent understanding of the full marketing mix
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Outstanding communication skills
  • Up-to-date with the latest trends and marketing best practices
Job Description:
  • Managing the brand and driving market growth
  • Analyse brand positioning and consumer insights
  • Shape and communicate our vision and mission
  • Translate brand elements into plans and go-to-market strategies
  • Retailer and partner management (instore POS rollout, Brand awareness and digital sell-through strategies)
  • Lead creative development to motivate the target audience to "take action"
  • Establish performance specifications, cost and price parameters and market applications
  • Measure and report the performance of all marketing campaigns, and assess ROI
  • Monitor market trends, research consumer markets and competitors activities
  • Oversee new and ongoing marketing and advertising activities
  • Monitor consumer reactions to new product offerings
  • Devise innovative growth strategies
  • Align the company around the brands direction, choices, and tactics
  • Managing Social Media channels (implementation, creative solutions and reporting)

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