Senior Brand Manager, Gum Category, South Africa

2 weeks ago

Johannesburg, Gauteng, South Africa Mondelēz International Full time
Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

Working with cross-functional and regional teams, you implement a portfolio strategy aligned with the brand vision to drive sustainable growth. You support profit and loss management and future business development plans and objectives including new product development and platform opportunities.

How you will contribute

Working with other internal stakeholders, you will support the brand portfolio strategy and priorities to enable consumer-centric brand portfolio growth. You will develop annual plans, set objectives and allocate resources. Additionally, you will offer recommendations for integrated commercial plans, develop and execute marketing plans that deliver on revenue and profit forecasts, and share objectives. Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360-degree campaigns.

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

  • Consumer behavior, preferably in the consumer goods sector in a matrix environment
  • Developing a seamless consumer experience
  • Managing business objectives beyond brand and budget
  • Analytics and creativity—a balance of commercial and strategic acumen
  • Leading and influencing teams
  • Effective verbal and written communication skills, along with executive presentation skills
  • Experience in markets with diverse economic environments

More about this role

Purpose

The purpose of the Category Senior Brand Manager, Gum Portfolio South Africa, is to lead the Gum team in developing and executing superior brand, activation, and innovation plans to achieve the annual growth ambition of the SSA Gum portfolio.

The Category Senior Brand Manager works closely with the Category Lead, Brand Equity & Innovation team as well as the Insights, Sales & Trade Marketing, Finance, and Supply teams to deliver plans. The role relies on effective working relationships and collaboration across teams.

Key Responsibilities

  • Lead the brand management for Stimorol & Clorets, overseeing Chappies & Dentyne by the Brand Manager
  • Lead the development of the annual gum brand plans aligned to the long-term Gum Strategy to meet annual growth targets for the category
  • Challenge all aspects of the marketing mix in terms of understanding and awareness of consumer and customer trends and their impact on category strategy and plans
  • Manage the execution of marketing and activation plans, working closely with internal stakeholders and external partner agencies to deliver revenue, profit, and share objectives
  • Ensure cross-functional integration and alignment of category brand plans with Sales, Consumer Insights, Supply, Logistics, and Finance
  • Work with global and local teams to ensure sustainable sourcing supply model for gum portfolio
  • Collaborate with the Equity & Innovation teams to develop insight-led and strategically relevant communication and innovation plans that drive brand health and category growth
  • Lead, motivate, and develop skills/capabilities of the Brand Team
  • Financial Management: Brand & SKU P&L responsibility and accountability for delivering annual contract targets through day-to-day execution of brand plans; recommending and implementing corrective actions to optimize effectiveness and profitability; Monitoring and measuring business performance for the specific brand against a set of KPIs; Managing marketing spend budgets; Providing input into supply forecasting for the category

External & Internal Key Interfaces

Internal: Global Gum Brand team, Customer Planning & Activations, Category Finance, Sales, Equity & Innovation, Supply, R&D, and Insights

External: Creative, Digital, Media, PR, and Activation agencies

Knowledge & Skills

Education, Knowledge, Skills and Experience Required

To succeed in this role, it is expected that the ideal candidate will have:

  • Relevant tertiary degree or diploma – Marketing or related
  • Minimum 5 years' experience, with at least 24 months as a Senior Brand Manager
  • FMCG experience advantageous
  • Knowledge and experience in Consumer, Shopper and Trade Insights; Marketing Planning and Budget Management
  • Demonstrated experience in applying strategic insights and translating strategies into executional plans
  • Experience in managing a 360-marketing campaign from ideation to execution
  • Proven ability to manage/lead and collaborate with cross-functional teams
  • Strong digital background advantageous
  • Ability of managing projects without significant management support
  • Building strategic and collaborative working relationships across the business
  • Financial acumen and ability to present new ideas effectively
  • Computer competency (e.g., PowerPoint, Outlook, Word, Excel)
  • Conducting market and consumer data collection independently
  • Working under ambiguity and frame hypothesis for action-oriented discussions

Leadership & Functional Competencies

  • Demonstrated experience in leading, motivating, and developing a team
  • Problem-solving and dealing with ambiguity
  • Commercial & Financial Acumen with entrepreneurial mentality
  • Creativity, growth mind-set with ability to be agile
  • Consumer-centric approach with a digital first mindset
  • Brand, Activation, and Innovation excellence
  • Relocation support is not available

Business Unit Summary

Mondelēz International's Sub Saharan Africa Business Unit is made up of three key focus areas: Southern Africa, West Africa, and the Rest of Africa Markets. The Business Unit is home to approximately 1000 Makers and Bakers who strive to bring only the best quality and loved brands to our consumers. Mondelēz International in Sub Saharan Africa is proud to house global legacy brands, including Cadbury Dairy Milk, Oreo, Halls, and Bournvita, together with local jewels such as Cadbury LunchBar, Chappies, TomTom, and Dentyne. The Business Unit's Markets have consistently been awarded Top Employer certification and have been recognized as a Top Employer in Africa.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type
RegularBrand & Portfolio ManagementMarketing

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