Assistant Brand Manager Retail

2 weeks ago


Johannesburg, Gauteng, South Africa McCain Foods (S Africa) Full time

Position Title:
Assistant Brand Manager Retail

Position Type:
Regular - Full-Time

Position Location:
Rosebank

Grade:
Grade 03

Requisition ID: 20250

PURPOSE OF THE JOB:


Reporting to the Brand Manager or Marketing Manager, this individual will support the SA McCain business in delivering on key nearer and longer term objectives.

Specifically, they will act as a the analytics/reporting lead on the business, will support key innovation as well as communication projects; be a key point of contact with the cross-functional team (innovation, Research & Development, sales, category, etc).

They will also be passionate about insights and doing what is right for the business and consumer; pushing bold ideas forward with the team.

Turning data into insights and actions: 5i2P key player or leader for all innovations. Effectively managing the Brand's budget, to achieve zero forecast bias, on a quarterly basis.

KEY PERFORMANCE AREAS:

- **Deliver Brand financial & Market Share Objectives;*
  • Monitor brand sales, shares & recommend coarse correction.
- **Brand Planning & Management: Support Brand Manager in developing & execution of annual brand plan;*
  • Conduct post campaign analysis and research to establish if objectives were achieved.
  • Ensure label requirements are aligned to legislation and product concept as per 5i2P.
  • Product and portfolio review as part of Integrated Business Planning (IBP).
- **Execution & Implementation of Consumer Campaigns;*
  • Develop and lead brand lead digital activities aligned to the communication strategy pillars and brand objectives.
  • Manage agency relations and spend related to budget and scope.
  • Support Digital Brand Manager in driving digital activities.
  • Track the ROI calculations are conducted to optimize executions and media spend.

- **Budget Management;*
  • Monthly budget phasing, tracking and management.
  • Reconcile and manage media budget.

- **Project management;*
  • Assists in innovation projects, in conjunction with the Senior Brand Manager.
  • Engages with key departments, to ensure cross functional alignment with the brand agenda, objectives and targets for the brand.

EDUCATIONAL & EXPERIENCE REQUIREMENTS:

  • Grade 12 or equivalent.
  • BCom Marketing Management or related qualification (Honours or Master's degree will be an added advantage).
years' previous experience within a similar FMCG and/or Consumer Goods industry.

  • Strong numerical bias, must be able to demonstrate P&L understanding.
  • Nielsen Data, exFactory Data and Consumer Data analysis and interpretation with insight driven recommendations (essential).
  • Microsoft Office (Power Point, Excel, and Word)
  • Understanding of Nielsen Answers system and the use of any other retail syndicated data (e.g. Dunhumby, Insights etc.)
  • Financial acumen: clear understanding of the workings of a P&L and the key drivers that need to be tracked and improved on to achieve healthy profitable growth in the category
  • Analytical skills and attention to detail.
  • An understanding of trends and an ability to respond to customers' wishes.
  • Creativity and an ability to produce innovative and original ideas.
  • Team working skills.
  • The ability to manage and allocate budgets.
  • Written and verbal communication skills.
  • McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, meritbased, and equitable workplace. As a global familyowned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger._
  • McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs._
  • Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with the _Global Employee Privacy Policy_
LI-SAF1

Job Family:
Marketing

Division:
South Africa

Department:
Marketing

Location(s): ZA - South Africa : Gauteng : Johannesburg || ZA - South Africa : Eastern Cape : Port Elizabeth || ZA - South Africa : Free State : Bloemfontein || ZA - South Africa : Gauteng : Bapsfontein || ZA - South Africa : Gauteng : Bedfordview || ZA - South Africa : Gauteng : Bronkhorstspruit || ZA - South Africa : Gauteng : Katlehong || ZA - South Africa : Gauteng : Springs || ZA - South Africa : KwaZulu-Natal : Durban || ZA - South Africa : Limpopo : Marble Hall || ZA - South Africa : Mpumalanga : Delmas || ZA - South Africa : North West : Lichtenburg || ZA - South Africa : Other : Reference job description || ZA - South Africa : Western Cape : CapeTown || ZA - South Africa : Western Cape : George

Company:
McCain Foods (S Africa)

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