Category & Brand Manager

2 weeks ago

Johannesburg, Gauteng, South Africa AVI Limited Full time
An exciting opportunity exists for a
Category & Brand Representative at
AVI International in Bryanston, Johannesburg.

The purpose of the role is to support AVI International Marketing and Sales with the execution of all Brand & Marketing activities, stakeholder & supplier briefing/management, Category Management, POS distribution & development, NPD launch material & tracking by market, Administration & reporting and Brand & Market Analysis.

Responsible for relevant budget management and administration requirements for the Marketing department. Leverage available data to give insight into category performances by market. Liaising with all of the relevant suppliers and stakeholders within regions to track implementation and progress. Liaising with internal stakeholders, including Brand, Finance, Packaging & Planning, etc.

Line Manager:
Marketing & Trade Marketing Manager

Number of Direct Reports: 0

Job Specification:

Key Performance Areas:

-
Executional Framework

  • Design, update and the distribute electronic product catalogues, display guidelines and flow cards
  • Develop range reviews, country planograms, pricing cards for price point management,
  • Implement sales briefs, market execution audits, campaign incentive management and activity planners
  • Coordinate general administration with internal & external stakeholder engagement
  • Secure alignment of brand & category information and manage expectations with inmarket teams, distributors and relevant stakeholders
-
Brand Visibility

  • Assist with the management of the secondary display plan (elements by outlet) for NPD
  • Facilitate marketing campaigns and KVI Support to ensure speed to market with internal & external stakeholders
  • Increase presence of informal trade brand POS across key categories (incl. beverages, biscuits, snacks & personal care, etc.)
  • Ensure branding elements are available for key consumer activations and trade shows
  • Manage projects with stakeholders & suppliers
- **Category Performance and Review*
  • Manage launch process and alignment with key stakeholders:
  • Listing forecasts, distribution targets, listing support materials (codes, jpg, trade presenters, pricing, samples), and placement plan (primary and secondary)
  • NPD tracking (listing, distribution, sales review)
  • Prepare performance analysis and administration by key brand and SKU
  • Analyse data company analysis (growth volume / value, distribution trends, geographical trends, channel trends), trends / key issues to be addressed
  • Identify key competitors insights collation as to what they are doing (pricing, promotions, display etc.) and highlight any concerns
-
Market And Brand Development

  • Generate reports for all administrative requirements from the AVI system (SQL)
  • Prepare and update all documents, worksheets, etc.
  • Tracking performance and implementation of all projects/campaigns in regions
  • Gain market understanding by actively engaging with International stakeholders to understand cultural dynamics regarding AVI brands
  • Assist the market with development opportunities for growth
  • Assist with distributor support requirements for in market compliance and regulation
  • Mitigate brand and company risk by doing in market research and sharing with relevant stakeholders

Minimum Requirements:

Experience:

  • 3 years experience in FMCG Brand, Marketing and Trade execution environment
  • Experience in the Food Industry will be advantageous

Qualifications:

  • Degree / Diploma in Marketing

Additional Requirements:

  • Advanced Excel, Powerpoint and Word)

Competencies:

  • Building Relationships
  • Thinking analytically
  • Attention to detail
  • Planning and organising
  • Influencing others
  • Documenting facts
  • Understanding others
  • Recover from setbacks

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