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Senior Tiktok

4 months ago

Cape Town, Western Cape, South Africa Keen Full time
Welcome to Keen, where art meets science. We're more than just another service provider or an outsourcing company. Keen acts as an integral extension of our clients' teams and business goals. Join our group of tastemakers specializing in digital marketing, creative, and customer experience, driving growth for our global clientele.

Our vision is an ambitious one:
to have best in class leaders and a culture of delivering excellence globally.

If you're keen to advance your career, embrace challenges, and redefine what's possible in the digital realm, you might just be the perfect fit for our dynamic team.

Join us, and let's unlock the full potential of our clients' brands together.

Role description:

Responsibilities:

  • Develop and implement comprehensive social media strategies, with a specific focus on TikTok, to promote wellness brands and generate engagement.
  • Own the paid and organic media content strategy for the TikTok channel, deciding which content will perform as an advertisement versus organic placement.
  • Create and curate compelling content for TikTok, Instagram, and other social media platforms that align with brand voice and marketing objectives.
  • Research and identify relevant TikTok trends, challenges, and influencers in the wellness industry to inform content creation and collaboration opportunities.
  • Manage and grow the TikTok accounts of wellness brands, including content planning, posting, engagement, and monitoring analytics.
  • Collaborate with crossfunctional teams, including marketing, design, and influencers, to align social media efforts with overall brand strategies.
  • Monitor social media trends, algorithm changes, and audience behaviors on TikTok and other platforms to optimize content strategies for maximum reach and engagement.
  • Analyze social media data and metrics to measure the success of campaigns, and provide insights and recommendations for improvement.
  • Stay uptodate with industry best practices and emerging trends in social media, particularly on TikTok, to ensure that wellness brands are at the forefront of trends and innovation.
  • Stay informed about wellness industry trends and competitors to identify opportunities for differentiation and growth.
  • Understanding content that will perform in ads.
  • Creating briefs & strategy guides to assist in influencer outreach.

Requirements:

  • Proven experience in social media management, with a focus on TikTok, and a track record of growing and engaging audiences in the wellness or related industries.
  • Deep understanding of TikTok as a platform, including its algorithm, trends, and creative possibilities.
  • Expert understanding of which content works on TikTok as an ad versus organic content to drive new customer acquisition and organic brand growth.
  • Excellent content creation skills, with the ability to produce compelling videos for TikTok and other social media platforms that align with brand voice and marketing objectives.
  • Strong knowledge of the wellness and/or supplement/vitamin industry and it's audience preferences and behaviors.
  • Experience in influencer marketing and collaboration on social media platforms, including identifying and building relationships with relevant influencers.
  • Proficiency in social media management tools and analytics platforms, such as TikTok Pro, Hootsuite, or Sprout Social.
  • Excellent communication and collaboration skills, with the ability to work effectively with crossfunctional teams and external partners.
  • Ability to stay updated with the everchanging landscape of social media platforms, algorithms, and best practices.
  • Analytical mindset, with the ability to analyze social media data and metrics to measure campaign effectiveness and provide insights for improvement.
  • Relevant degree in marketing, communications, or a related field.

Benefits:

  • Hybrid remote/inoffice
  • Birthday off
  • Professional development & training opportunities
- & More being added