Brand Manager Lung South Africa

2 weeks ago

Johannesburg, Gauteng, South Africa AstraZeneca Full time
Do you have expertise in, and passion for science working in _Brand Management and Oncology_?_ If so, AstraZeneca might be the one for you_

ABOUT ASTRAZENECA


AstraZeneca is a global, innovation-driven Biopharmaceutical business that focuses on the discovery, development and commercialization of prescription medicines for some of the world's most serious disease.

But we're more than one of the world's leading pharmaceutical companies.

At AstraZeneca we're dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There's no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration. Always committed to lifelong learning, growth and development

ABOUT OUR ONCOLOGY BRAND TEAM
Our Oncology team is one of a kind. We have an unmatched winning mentality, with a determined drive to be number one. There's a commitment to what we do that has to be seen to be believed. We know that we cannot fulfil our ambitions alone.

We excel by interacting with other departments, markets and sectors to gain knowledge and truly understand emerging market models and mindsets.

But it's not just about having the right knowledge, we have the right attitude to go with it.

A growth mindset - always challenging ourselves to be the best, we learn from others as we make our way to the top of the ladder.

Action-oriented, we willingly take on many roles and take smart risks to make quick decisions and achieve our aims faster.


What you'll do?


You will also design, implement and evaluate the marketing activities of assigned products within a given product line including distribution channel solutions (this will include digital, social media, inside sales).

Assists in review of marketing programs and helps implement changes. Assists in analysis of market data to identify key segment drivers. Works in conjunction with promotional and direct-to-consumer teams.

Some areas of focus for this role will include:

  • Advocate for and drive the brand amongst office and field colleagues as well as external customers to ensure the Brand Plan delivers crucial short-term growth and long-term brand success.
  • Launch excellence for new indications and new brands allocated.
  • Designs, implements and evaluates marketing activities of assigned brand, which may include distribution channel solutions.
  • Align the global strategic brand plans with local customer & market insights in order to develop tailored and successful local brand strategy, brand messages and tactical plans.
  • Liaise very closely with sales team to receive market and customer feedback, embed campaigns, and provide brand vision and leadership. Ensure full understanding of the rationale and insights that underpin campaigns, messages and marketing actions and how field input was used in material development.
  • Maximize the full use of all commercial/medical channels by developing brand materials (digital/print) and activities through crossfunctional collaboration.
  • Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (market research reports and promotional analysis, customer insights, field insights ) with quantitative feedback available through various data sources and reports.
  • Works with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats.
  • Liaises with cross functional team members and external agencies to ensure full communication and success of marketing plans.
  • Responsible for budget of assigned brand(s) and must have an outlook with corporate sustainability in mind.
  • Be the product, competitor and market expert of assigned brand.

If this sounds appealing, please read on to understand the experience and skills we're looking for

ESSENTIAL SKILLS and EXPERIENCE REQUIRED?

  • Bachelor's Degree in Basic Sciences.
  • MBA in Marketing or relevant stream.
  • Experience in
    Oncology marketing or sales with a focus on lung portfolio.
  • Experience managing complex projects.
  • Proven brand management experience.
  • Experience in launching new pharma products in a market
  • Sales and/or Sales Leadership experience.
  • Understanding of South Africa Healthcare environment.

Why AstraZeneca?

  • At AstraZeneca we're dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There's no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We're on an exciting journey to pioneer the future of healthcare._
  • Join the fastest growing pharmaceutical in our markets, set up to fuel further growth. Be part of our shared am

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