Brand and PR Manager

2 weeks ago


Johannesburg, Gauteng, South Africa BAIC SA Full time

Job Summary:

Fully responsible for BAIC South Africa brand and PR work, formulate annual brand development strategy and implementation plan and follow up the completion, responsible for dealer showroom construction and publicity.


Duties and Responsibilities

  • Responsible for the formulation of BAIC South Africa annual brand development strategy and implementation plan, leading the team to promote the implementation.
  • Formulation of BAIC South Africa dealer showroom construction standards, shopfitting supplier selection and corresponding shopfitting work.
  • Online digital media and offline advertising
  • External Media relations
  • Formulation of dealership shopfitting upgrade plan.
  • Management and promotion of daily work of brand agency and shopfitting supplier
  • Management of annual publicity activities planning and implementation.
  • Annual preparation and controlling of the budget.
  • Management of company social media platform
  • Management of dealer monthly & quarterly plans
  • Other branding and PR duties assigned by Marketing Director

Education and Experience
Minimum 10 years' experience in the automotive industry in Brand and PR in OEM environment and knowledge of the South African automotive market

Experience in managing a team within Brand and PR space.

Good communication skills and strong execution

Must have Diploma or equivalent qualification in Sales and/or Marketing.

Post graduate qualification will be an added advantage

Ability to Commute:

  • Johannesburg, Gauteng (required)

Ability to Relocate:

  • Johannesburg, Gauteng: Relocate before starting work (required)


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