Terms of Reference: Illustrator(South Africa)

2 weeks ago

Johannesburg, Gauteng, South Africa Girl Effect Full time

Who We Are
Girl Effect is an international non-profit that builds media that girls want, trust and need.

From chatbots to chat shows, TV dramas to tech, our content helps adolescent girls in Africa and Asia make choices and changes in their lives.

We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, and relationships, empowering girls with the skills to negotiate and redefine what they are told is possible "for a girl".

Our reach is 50 million and counting.

And we're using technology to reach girls at scale so every girl can choose to be in control of her body, health, learning and livelihood.

Because when a girl unlocks her power to make different choices that change her life, it inspires others to do so too.

She starts a ripple effect that impacts her family, community, and country.
That's the Girl Effect.

Background

Springster is a
global, mobile-first brand where girls 13-19 discover stories that make them feel more connected, visible and valued.

They can find us on their favorite social channels, chat apps and Facebook Free Basics. Big Sis sits at the heart of our programme in South Africa. It's a safe space for girls to learn about key SRH issues.
More than ten million users have so far engaged with Springster. Part of its success has been its focus on entertaining and engaging content.

The best-performing content highlights the stories that defy convention, usually written in the first person and creates a strong emotional connection with the reader.

Springster is available in over 50 countries, but our 6 priority countries are Indonesia, South Africa, Kenya, Ghana, Kenya and DRC.

In 2018, Springster began testing and building a chatbot as an innovative means to reach girls.

Towards this end, leveraging Artificial Intelligence, we created a
"digital big sister" to give girls a safe, private, non-judgemental and accurate source for information on topics they don't feel comfortable discussing elsewhere.


Big Sis is Girl Effect's first, artificial intelligence (AI)-powered chatbot, reaching girls in South Africa at scale. Coming to life on Facebook Messenger and WhatsApp, Big Sis provides girls with a private, online space where they can access trusted, non-judgmental advice about sex, STIs, HIV prevention, relationships and other sensitive topics they may not feel comfortable talking to anyone else about.

Big Sis at a glance

  • Asking questions
  • Curated answers
  • Available on WhatsApp and Messenger 24/
  • Safeguarding
  • A global product that is localized for the culture and language (South Africa)
  • Fun interactive content and quizzes easy to navigate
  • A persona the girl loves and relates to
  • Datadriven design


For specific reasons and as a result of an evaluation of the impact and value delivered by Springster as a parent brand, and Big Sis as a product, a decision has been made to develop Big Sis into a separate and standalone brand.

As part of this new brand and updated chatbot content launch, we have decided to refresh Big Sis' visual representation and develop new illustrations to support this brand's work.


Scope Summary

Girl Effect is looking for an illustrator for our Big Sis team in South Africa to help create a refreshed illustrative look for Big Sis that will influence girls to think differently about themselves.

This would be our V3 of Big Sis. You can see V1 and V2 here.

Responsibilities include
Designing a new look and feel for the Big Sis illustrations while still playing within the current brand guidelines:

  • Respectful to the brand guidelines. The insights about our users, colour schemes, and references provided in the brand values should be the primary inspiration for the fulfilment of the brief.
  • Mobile and userfriendly for the technical context of our user. All our content should be viewable on lowend devices. Understanding the challenges of designing for lowbandwidth environments and lowend phones would be favorable.
  • Upon acceptance of each design or concept, the graphic designer will provide GE with a packaged Adobe Illustrator/InDesign/Project file, and GE will retain all intellectual property rights.

Expected Deliverables
The consultant will provide deliverables as per the scope of work.

This will include the following:

  • Follow the brand guidelines to deliver vector illustrations of Big Sis.
  • Illustrations grouped by topic areas and catering to diverse cultural contexts.
  • Use rough sketches/layouts for discussion and coordination with the Content Team.

Reporting
The consultant will report to the Regional Content Director of South Africa.

Expected Commitment

  • The assignment is expected to take approximately 2 months to complete.
  • The consultant will be expected to spend up to 36 hours each week on the work and liaison with the create team and other stakeholders.
  • The consultant's assignment period is from 1st March 2023 to 1st May 2023.

Tentative Timelines

  • T

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