Csp Manager
2 weeks ago
Location:
Unilever La Lucia Ridge Office
MAIN JOB PURPOSE:
Overview:
The Category Strategy & Planning Manager is responsible for developing and implementing the activation plan that supports the objectives of our brands and the customer. Lead the development execution of brand/category solutions & activities for Customer/Channels based on fully integrated, shopper, customer and channel insights.
JOB SUMMARY / RESPONSIBILITIES:
Develop customer & shopper insights. Translate insights into business building opportunities within specific customers/channels Use and leverage account specific category and shopper insights Build account/channel specific Customer marketing plans to deliver category/brand objectives (CMP) in conjunction with Brand Marketing Plan (BMP) and Customer Business Plan (CBP) Integration of customer marketing plans with brand marketing plan and customer business planning Work with Account managers to ensure excellence in instore activation and delivery of integrated Customer Business Plan and Customer Marketing Plan Work with the brand managers to deliver activation plan efficiency and effectiveness Communicate the customer's marketing and business strategy to the brand teams Develop strong relationships with Customers at category expansion level Customer and customers' Shopper input into Innovation program Set strategy and targets for Trade investment spend Consolidate into S & OP via Lock meeting that Forecast is meeting the strategic growth plan of the category Ensure Brand standards/Brand DNA for channels are adhered to. E.g. consistent use of brand key visuals, customer activation themes aligned with brand activation Lead execution of plans & activities including customized offerings (incl. special packs, channel specific packs) Analyze the ROI of the marketing activities executed with the customer Channel and Customer execution of category thought leadershipKEY REQUIREMENTS:
- 5 years relevant Category & Customer experience
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