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Brand Manager

3 months ago

Parktown North, Gauteng, South Africa The Perfect Placements Full time
Our client, a leading company in the pharmaceuticals industry is looking for career-driven, motivated, dedicated and results-driven Brand Manager. They will be responsible for bridging the gap between the customer and the brand they work for. The goal of BM is to augment the customer experience and cultivate customer loyalty.

Responsibilities:

  • Champion opportunities to consistently Improve the "Brand" experience
  • Drive customer retention, and switch from competitor brands
  • Map the customer journey and identify opportunities to proactively intervene on the client's behalf
  • Guide team in effective resolution of customer and brand related issues/queries and handle any escalations
  • Develop listening points in the customer journey, define and segment the customer base.
  • Develop varying strategies to address segmented customer needs based on their progress on the adoption curve, defend the existing customer base and identify opportunities for continuous improvement
  • Test new strategies for driving customer value
  • Develop and implement customer experience strategies,
  • Reviewing and pulling insights from analytics and data
  • Segmenting customers and audiences into meaningful groups
  • Using insights from data to make improvements, maintain the feedback loop flow, and predict future needs and problems.
  • Team alignment and collaboration to deliver on customer experience objectives
  • Brand blueprint/DNA ownership and maintenance
  • Effective execution of customer experience strategy: Define objectives, develop hypotheses, establish a method of execution, Implement, Monitor and iterate based on customer experience and response.
  • New representative brand onboarding

Skills & Physical Competencies:

  • Project management
  • Agency engagement
  • Performance monitoring, outlier diagnosis and management
  • Customer engagement and feedback to market insights
  • Key Opinion Leader (KOL) management
  • Excellent communication skills
  • Strong problemsolving skills
  • Customer experience (CX) strategies
  • Clinical analytical skills
  • Digital and social media marketing insights required
  • Critical thinking skills and the ability to use data insights to drive marketing strategies and tactics
  • Organised
  • Ability to build and maintain relationships with external stakeholders and internal crossfunctional team members
  • Ability to adapt in a fastpaced, changing growth environment and to work independently.
  • Support team
  • Good leadership skills
  • Collaboration Skills

Experience and Qualifications:

  • 3 Year Medical degree (Medical related degree / Sciences e.g. BSc)
years' experience in managing RX/OTX brands

  • Rx = Prescription Brands (Schedule 3 and up)
  • OTX = Over the Counter (OTC) brands with marketing experience of these OTC brands in the Rx space to Health Care Professionals

General Work Conditions:

  • May be required to work overtime
  • Regular travel required (as part of performance management of portfolio)
If you think you are the perfect fit, please submit a head and shoulders picture along with your updated CV

Salary:
R60, R80,000.00 per month

Ability to commute/relocate:

  • Parktown, Gauteng: Reliably commute or planning to relocate before starting work (required)

Education:

  • Bachelors (required)

Experience:

  • RX and

OTC:
3 years (required)
- brand management: 3 years (required)

License/Certification:
- drivers License (preferred)

Willingness to travel:

  • 75% (preferred)