Group Communications Manager

9 months ago

Durban North, South Africa Aspen Pharma Group Full time

**JOB PURPOSE**

The role is responsible for developing and executing the Group’s external and internal communication strategies aimed at enhancing stakeholder engagement and building the Aspen corporate brand and reputation. Collaborating with cross-functional teams, the role will be required to develop engaging content and leverage digital communication platforms to facilitate seamless and consistent communication within the organisation. The role will be responsible for brand and corporate identity management, as well as management of the Group’s digital and social media communication platforms. In addition, the role will work in tandem with the media consultant to ensure effective alignment and consistency of corporate messaging.

**KEY PERFORMANCE AREAS**

**Corporate Communications/ Reputation Management**:

- Take proactive steps to shape Aspen’s reputation, managing its external and internal communication narrative
- Developing an expert and intimate understanding of Aspen’s stakeholder framework, their respective expectations and the trade-offs between the interests of these stakeholders, for the purposes of guiding and supporting the Group’s engagements with these stakeholders and key messaging to them
- Play a leading role in respect of the coordination of the communications resources within Aspen Holdings and other Aspen businesses - creating and chairing a “Group Communications Centre of Excellence” which is to meet at regular intervals and which will be aimed at ensuring a consistent and collaborative approach to communications and the utilization of Group communication resources / assets
- Monitor and provide analysis on traditional and social media activity when media attention on a material Aspen issue or crisis escalates, and provide recommendations on approach to managing media communications in these circumstances
- Maintaining a positive corporate brand sentiment through media activity that is aligned to company group goals
- Identify reputational issues associated with the industry and report these back to Group Executive Committee via the Group Executive: Risk & Sustainability
- Develop, implement and manage metrics, analytics and tools to measure the effectiveness of communication efforts.

**Copy Writing/ Content Creation, and Editing**:

- Working with relevant business stakeholders, ensure translation of the Group’s strategy and annual top priorities into strategic internal and external communication programs to build the organisation’s reputation.
- Development, embedding and maintenance of a fit-for-purpose content framework to guide the development of strategic and tactical messaging and ensure seamless distribution of content via all Aspen communications platforms.
- Message development and functional media content for seamless Aspen messaging, while maintaining a “Create Once, Publish Everywhere” mindset.
- Overseeing the drafting, reviewing, approval, dissemination and overall management of all external and internal communications deemed to be of a material nature.
- Receive, interpret and consolidate complex executive direction in order to independently produce high quality copy and content in line with the Group’s strategic messaging, providing specific assistance in writing, editing and obtaining approval of copy and content for purposes of various corporate communications such as:

- media releases
- financial results SENS announcements
- integrated reporting
- material SED engagements across the Group
- executive director and executive committee reports and messages to stakeholders
- internal communications/ newsletters
- responses to media enquiriessocial media postings
- social media posting

**As**pen Corporate Identity and Branding**:

- Propose and set the corporate identity and branding standards of the Group.
- Develop and implement brand management governance and brand style guides and design elements.
- Manage and maintain Aspen’s corporate identity and brand assets making sure they are easily accessible for all members of an organization.
- Monitor corporate identity and brand compliance by Aspen businesses and functions.
- Monitoring Aspen’s online presence - both on official Aspen business websites and social media sites (of Aspen Holdings and affiliates) and unofficial online platforms.

**External Communication Strategy Design and Implementation**:

- Develop, execute, and evaluate an external communications strategy, aligned with Aspen's group strategy to establish, nurture and manage Aspen’s relationship with external stakeholders.
- Take overall responsibility for the design, update and maintenance of the Group’s corporate website in consultation with key internal stakeholders, including Investor Relations, Human Capital, Group Risk & Sustainability and Group Governance.
- Assist Aspen businesses in updating and maintaining their external online corporate presence, i.e. websites, social media pages and other external onli

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