Brand/marketing and PR Lead

2 weeks ago

Cape Town, Western Cape, South Africa The Cape Town Toiletry Company Full time
Job description

An innovative personal care company based in Muizenberg is looking for an experienced, driven and vibrant marketer with a passion for haircare, skincare and beauty.

This is superb opportunity for someone who is looking for the next step in their career. This opportunity requires someone who is willing to adapt, take initiative and run with a project without being micromanaged. You will have the opportunity to make this position your own while leading a small team.

Responsibilities include but not limited to:
Brand and marketing
Putting together and working closely to a six-plus month marketing strategy
Management of existing brands, ensuring all content and brand messaging is consistent across the board.
Brand building; managing the launch and roll-out of new brands as well as developing CI.
Running with strategy and campaign management - from executive to implementation
Analysis of the effectiveness of all efforts and how that translates to sales targets.

Researching new product opportunities, customer insights and industry trends - a keen interest in the natural and textured haircare, skincare and beauty industry in a must.

Developing a Trade Marketing team to action all aspects of trade campaign.
Websites
One would need to work closely with offsite developers to launch new and maintain existing brand websites.
This involves briefing, project management, content creation and copywriting.
Sales
Working closely with sales team to manage local as well as international retail clients.
Coordinating marketing activations or promotions with major retailers, ensuring that messaging is consistent, and targets are met.
Social Media
Take the lead on strategy and campaign development.
Brief in/create content, post and engage with communities on key platforms.
Work closely with external agencies to conceptualize, brief in and monitor paid media campaigns.
Reporting
PR
Working with influencers and bloggers, managing trade exchanges and other PR activations and or events
Managing relationships with external agencies
Copywriting

Short to mid-length copy for retail listings, social media content, press releases, newsletters and web content
Leadership


You would need to have experience managing a small team across marketing, brand, sales and social media functions and leading external resources.


REQUIREMENTS:

Requirements:

Five +years' experience in a similar role
Must have suitable qualification/experience in marketing, sales, advertising, e-commerce.
Good understanding of digital marketing (SEO, PPC/CPC, social media)
Design skills beneficial
Exceptional knowledge of traditional and emerging marketing channels
Ability to manage budgets with proficiency.
Work well under pressure and be willing to work out of their job scope.
An eye for aesthetics and a love of catchy copy
Must be able to work ownership and be responsible for results.

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