Head of Paid Media

2 weeks ago

Cape Town, Western Cape, South Africa Superbalist Full time

We're looking for people who:

- are decisive
- are continuously learning & improving
- think big
- are proactive
- obsess about the customer and the customer experience
- are accountable
- collaborate
- are trustworthy, approachable and open minded
- simplify processes and solve complexity
- diverse and inclusive


If that sounds exciting to you, then you may be right for Superbalist, and ready to help us build SA's biggest and best fashion retailer.


Reports to:

Chief Marketing Officer

Your responsibilities will include the following:

  • Manage and grow the in-house Paid performance team.
  • Manage and optimise a large, multimillion Rand Paid Media marketing budget across various channels to meet Business KPIs.
  • Managing all Paid Channels to drive high converting traffic that drives revenue to all platforms (Desktop Web, Mobi Web, and Android, iOS & HMS Apps).
  • Develop & Implement overall Paid Media and Mobile App Acquisition strategy, annual goals, KPIs, reporting needs, and working crossfunctionally across stakeholders including Brand, BI, Retail and Product teams
  • Ownership of all channel tracking and briefing in any new marketing integration requirements from the Product team.
  • Daily, weekly & monthly operational, and management reporting on all Paid Media and Marketing Channels.
  • Developing and maintaining strong relationships with Paid Channels success teams to effectively and efficiently meet acquisition and retention growth whilst supporting the company growth needs.
  • Monitoring all Paid Channels to analyse results, deepdive performance problems, recommending solutions, implementing solutions, and ultimately monitoring problems to correction.
  • Profiling, identifying and testing new potential Paid Channels.
  • Own all tracking and analytics of Paid Channels whilst assisting other channel managers where possible.
  • Assist with overall Reporting strategy requirements including Google Analytics and MMPs
  • Audience management to effectively target new users and high value returning users (Platform based audiences & owned backend data)

Attributes required:

  • Highly Analytical
  • Attention to detail
  • Excellent communication skills, both written and spoken
  • Organised, ability to prioritise
  • Solutionsoriented, cando attitude; selfmotivated
  • Comfortable with learning and adapting to new systems

Qualifications and Experience:

  • A tertiary degree is required preferably within Marketing, Statistics, Mathematics or Computer Science 8 years' experience in PPC positions
  • Experience managing a highperforming team
  • Experience on the following platforms
- :Extensive Google Ads Experience (required)

  • Google Search
  • Google Shopping
  • GDN (Prospecting & Remarketing)
  • Youtube
  • Google Merchant Centre (GMC) (required)
  • Google Analytics (required)


 App Advertising
  • Acquisition & Retention (required)
  • Facebook Business Manager (required)
  • Facebook/Instagram Ads (required)Tiktok Ads (required)
  • The GMP Suite including SA360 & DV360 (Beneficial)
  • GTM (Beneficial)
  • Looker Studio (Beneficial)
  • AppsFlyer (Beneficial)
  • Managing Dynamic Remarketing Partners (Criteo, RTB House, etc)
  • Strong Programmatic Buying experience
  • 23 years' experience in the Acquisition & Retention of App Users
  • Managing App Partners
  • App Analytics (Appsflyer)
  • Understand the mobile customer and their buying behaviour.
  • Managing mobile/app marketing budget and initiatives across channels.
**_Superbalist is an Equal Opportunity Employer. Applicants from the previously disadvantaged groups and people with disabilities will be given preference._

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