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Brand Marketing Manager

4 months ago

Cape Town, Western Cape, South Africa StaffCentral Consulting Full time

Job Duties/Responsibilities will include:

Manage all marketing activities for the company.


Define marketing strategies and plan to support the company's overall objectives in line with Brand Development Policies and International Franchisee Agreement.

Overall responsibility for adhering to brand standards and corporate identity

Analysing potential strategic partner relationships for company marketing.

Listen" to the trends of the market and direct" campaigns to optimize customer growth.

Design and coordinate promotional campaigns, PR and other marketing effort across challenges (digital, press etc.)

Creation and publication of all marketing material in line with marketing plans and campaigns.

Preparing online and print marketing campaigns.

Manage service provider relationship and performance.

Drive digital and delivery innovation cross-functionally.

Ensure the availability and promotion of e-commerce systems.

Ensure that company assets, facilities and equipment are managed efficiently, maintained properly and operated cost effectively


Co-ordination of marketing campaigns with customer and sales activities and measuring results against date in order to forecast business impact or opportunities.

Monitor and report on effectiveness of marketing communications

Creating a wide range of different marketing and display materials.

Working closely with design agencies and assisting with new product launches, campaigns and activations.

Overseeing the company's marketing budget and measuring results.

Planning and implementing promotional campaigns and measuring results

Matric

Degree in Commerce, Business or Marketing

Min 3 years experience

Valid drivers license

Clear criminal record

Excellent communication skills.

Strong administrative skills

Commercially astute, with the ability to fulfill budgeting and forecasting functions for business growth.

Sound understanding and knowledge of service department functions and ability to maximize same for designated territory.

Ability to formulate and analyse financial data essential.

Sound management level planning, directing, leading and controlling skills.

Excellent interpersonal and communication skills.