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Brand Marketing Officer

4 months ago

Cape Town, Western Cape, South Africa RJPersonnel Full time
2years

  • Monitoring all agreed brand priorities, levels of investment, volume and profit goals by region/brand
  • Drive the development process of the in market experiences through the management/influencing of internal and external resources.
  • Share intelligence with marketing and commercial departments to support world class development.
  • Provide input to assist in the development of activity cycle planning.
  • Interpret and analyse information in respect of customer account, consumer, competitor activity and opportunities for brand development
  • Understand industry, customer and consumer profiles through regular market visits, attending consumer/brand feedback sessions, etc
  • Establish mutually beneficial annual business plans with customers based on the agreed brand and channel strategy.
  • Conduct brand immersion and education to bar staff, consumers as well as internal staff and any person that would be able to contribute to the strategy and brand plans
  • Identify, manage and brilliantly execute brand events and media exposure opportunities.
  • Oneonone contact with targeted consumers to fulfil the following objectives
  • Development, growth and furtherance of Key Brand Projects, i.e. Key Cities and Spiritual Home, etc.
  • Manage the respective trade budget and ensure that all activies fall within the budget and relate to the performance goals of the business and brands.
  • Collaboration with the Brand Manager to develop campaigns that will create memorable moments and drive consumer demand and brand loyalty.
  • Establish relationships with top on and off trade customers
  • Develop points of entry for outlets outside of route to consumer, Rugby Clubs, Fishing clubs, sports clubs.
  • Brand education/induction for traders to be implemented regularly
  • Attendance at and management of Brand specific Consumer events
  • Monthly competitor activity report back to Trade Marketing Manager, Commercial and marketing teams.
  • Monthly reporting on brand activities, activity grids and the ROI of activities
  • Driving sales through helping the Commercial team by training bar management/staff on cocktails and brand/product knowledge. Assist the commercial ontrade team win pouring rights for cocktails and spirit brands by owning the drinks menu and by development of staff loyalty program.
  • Reflect brand style and be the public face of the brand. Support the commercial team and 3rd Party PR teams with execution of programs, promotions and events requiring extraordinary knowledge.

Qualifications and Experience:

  • Appropriate tertiary qualification
  • Honours' Degree would be advantageous but not a must
  • Exposure across different channels and different levels of customer channels (e.g. National Accounts; Field sales; Ontrade/Off trade)
  • Understanding the South African Alcohol Beverage Market
  • Budgetary and cost containment experience
  • Event management/customer and consumer interaction experience
  • Research interpretation, tools and usage
  • Competitive analysis
  • Consumer insight and understanding
  • Influencing skills, with a level of comfort in working across levels and functions within the organization.
  • Develops compelling, commercially viable customer plans with innovative thinking
  • Sells ideas and concepts to external and internal stakeholders in the developmental stage