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Pr Specialist

3 months ago

Cape Town, Western Cape, South Africa Pearl Lemon Full time

The role


Pearl Lemon is looking for a highly motivated and driven person to help drive forward our ambitious growth plans throughout 2023 and beyond.

You will be an important part of a tight-knit team who have a hands-on approach and are passionate about taking the business to the next level.

The PR specialist is an integral part of our team. We are looking for someone that will help get as many media mentions as possible.

There will be a focus upon SEO, Lead Generation, R&D Tax, Forex Research, Podcast Lead Generation and more :)


We are looking for someone who prides themselves on their speed of communication, attention-to-detail, and meticulous planning skills, but can adapt to change in a very fast-moving environment.


A strong understanding of digital marketing is essential, as are exceptional people and communication skills to help develop team members who you will manage directly.


Possible Responsibilities will Include:

  • Podcast outreach (to get our founder appearing on 1podcast a week)
  • Webinar outreach identify YouTube channels/popular niche related sites that host webinars with experts for us to feature on
  • Major news features to get us featured on the news, radio and television as an industry expert
  • Speaker gigs get us into speaking gigs such as Brighton SEO, TedX and more
  • Blogger placements pitch high traffic nicheblog sites such as Moz, Ahrefs, SEMRush
  • YOUR OWN IDEAS these are just the ideas that we have we're happy to be lead by you as to the things that you think are useful/good to grow our brand footprint online
  • Big growth opportunities we have agreements in place that if we directly generate business from your work, you share a slice in any deals closed

Required skills and experience:

  • Work experience as public and media relations ability to foster strategic relationships with key professionals
  • Familiarity with the latest PR trends and best practices
  • Blogger outreach
  • Experience as a writer and blogger
  • Exceptional communication and presentation skills
  • Social media skills the ability to maximize brand presence on various channels
  • Research skills the ability to find the right opportunities and being aware of industry trends
  • Time management
  • Creativity