Marketing Lead

2 weeks ago

Cape Town, Western Cape, South Africa Employment Concepts Full time
Our client is a leading international volunteer company offering life-changing responsible travel experiences.

They bring about sustainable social and environmental change by operating world class international volunteer experiences in several countries across southern and East Africa.

With numerous awards to their name, they are proud of what they do, and their people are at the core of the business.

By joining this company, you will be part of a team who are passionate about delivering the best international volunteer experiences with long-lasting impact.


The right person will have experience in creating and delivering an online marketing strategy based on sound market and customer research and within an agreed budget; they will be a fantastic communicator, an advocate of responsible travel and bring fun, passion and energy across the organization.

The post holder will be responsible for leading content delivery and will be vital in helping us to grow our social media channels.

You will have the ability to be creative, show initiative and test and learn.

The stories you gather will enable the to produce great marketing as well as pre and post trip communications materials.


Roles and Responsibilities:

  • Carry out market research to fully understand our customers and use these insights to inform strategy.
  • Data analysis: Measurable and track activity to gauge performance over channelspecific marketing activities.
  • Overseeing our Google Ads account and working with an external freelancer.
  • Keeping our digital listings up to date and exploring opportunities for new ones.
  • Work with and support colleagues on analysing and improving our social media accounts.
  • Oversee and manage our paid social media accounts.
  • Develop and deliver a strategic content calendar relevant for each channel/platform.
  • Distribute the right content in the right place at the right time, understanding customer engagement
  • Provide direction and appropriate feedback to ITG knowledge Managers/coordinators based overseas who are gathering content from our programmes.
  • Proactively implement the African Impact content calendar and reactively engage with social professionally and productively
  • Hire and manage freelance graphic designers to produce onbrand content.
  • Collaborate with the ITG SEO team to coordinate useful and inspiring blogs and other online articles that maximize brand engagement.
  • Coordinate the production of onbrand video content for brand engagement.
  • Ongoing management and maintenance of the African Impact website.
  • Liaise with our team of journey and knowledge managers to provide up to date content from all Bases.
  • Help develop and manage an alumni network initiative to increase customer retention, maintain brand engagement and drive referrals
  • Ensure we are efficiently engaged with customers communicating to us via social responding to enquiries received via social and answering any questions
  • Support the B2B and B2C Sales and CX teams with digital and offline literature, tools, etc
  • Produce high quality sales and marketing tools for Partners such as agents, universities, etc.
  • Ensure content visibility across the business ensuring it remains onbrand and resultsdriven
  • Understand the sensitivity of cultures, people and places in which we volunteer and direct our appropriate uses of words, tone and how we speak overall to our audiences.
  • Ensure copy is adapted for different target audiences, nationalities and intended results.
Carry out content audits across our entire digital presence to ensure updates and relevance are maintained

Benefits:

  • Competitive Salary.
  • An educational trip to at least one of our project locations.
  • Unlimited annual leave.
  • Career development opportunities.
  • Working on meaningful projects that bring a positive impact to people.
  • Be part of a diverse, global team experiencing lots of different cultures along the way.

Ability to commute/relocate:

  • Cape Town,

Western Cape:
Reliably commute or planning to relocate before starting work (required)

Education:

  • Bachelors (required)

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