Digital Marketing Lead

2 weeks ago


Cape Town, Western Cape, South Africa SET Recruitment Consultants Full time

Digital Marketing Lead

Market-related Salary Package

Cape Town

Purpose

Spearhead out Digital Marketing efforts, driving growth and engagement across our digital platforms. You will be responsible for co-developing and implementing comprehensive digital marketing strategies to enhance the station's online presence and engagement.

Key Responsibilities:

  • Strategy Development
  • Team Leadership
  • Content Development
  • Campaign Management
  • Social Media Management
  • Analytics and Reporting
  • Budget Management
  • Partnerships and Collaboration
  • Innovation and Technology
  • Customer Engagement

Qualifications and Experience

  • Bachelor's degree or Diploma in Marketing, Communications, or related field
  • 2-3 years proven experience in digital marketing, including social media management, content creation, and campaign execution
  • Leadership skills with experience managing a team
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions
  • Creativity and innovation in developing digital marketing strategies
  • Excellent communication and collaboration skills
  • Up-to-date with the latest digital marketing trends and technologies
  • Ability to manage budgets effectively and allocate resources efficiently


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