Project Lead Schools Marketing

2 weeks ago

Cape Town, Western Cape, South Africa Curro Holdings Ltd Full time

At Curro,
we care
:

Project Lead - Schools Marketing:

Curro Head Office

Vacancy Reference: 16425:

Hey there At Curro, we're more than just a team, we're a family. We're on the lookout for go-getters, the dreamers, and the doers. Ready to roll up your sleeves and join a place where we value fun as much as we value hard work? Are you ready?

What are we looking for?
We are looking for someone with the following experience, qualifications and /or skillsets:

Education (Formal Qualification Required)

Minimum

  • Degree / Diploma in Marketing

Advantageous

  • Sales related and/or teaching (education) qualification

Legal Requirements (e.g. Driver's License, Blasting Certificate, etc.)

Detail

  • Driver's License

Experience (Minimum Experience Required - type and number of years)

Minimum
years' experience in a marketing environment / similar role / sale marketing environment

Advantageous

  • Previous Marketing in a School / Educational Institution Background

Position Description

Key Performance Area / Main Output

  • Portfolio manager support
  • Provide support to the portfolio manager
  • Execute marketing related assignments as required
  • Provide data reporting to the portfolio manager as per agreed timelines

School marketing support

  • In the absence of a school marketer within the portfolio of schools, the marketing project leader is to provide direct marketing support to the school.
  • New school marketer induction and training
  • Refresher training to school marketers where performance is lacking, or the need arises

Marketing strategy integration aligned to the CURRO objectives

  • Support school marketers with the development of individual school marketing plans.
  • Oversee and guide the implementation of the approved marketing plan.

Budget management

  • Assist and liaise with school marketers to track their individual marketing budgets aligned to actual spend.

Marketing Projects, Open Days and Events support

  • Assist, advise and train the school marketer on school promotional events to acquire and retain, based on requirements and within budget supported by the approved marketing plan
  • Track and monitor maximum PR coverage achieved
  • Ensure standards and effectiveness is maintained in line with strategy and project plan/s
  • Within budget
  • Track and achieve targets as agreed
  • Compile post event reports and provide feedback Project Manager

Brand and corporate identity managed

  • Oversee the implementation of the brand and correct use of CI (Corporate Identity) across school models on all marketing collateral as per guidelines issued from centralised marketing and communications team
  • Conduct brand audits conducted in line with specification and standards with effective remedial actions
  • Review and manage a consistent approach throughout the schools
  • Be a brand ambassador

Marketing publications

  • Monitor and ensure brand alignment on school marketing collateral
  • New materials for schools are packaged and deployed in line with strategy
  • Consistent approach maintained
  • Correct and relevant information is used

Online presence managed

  • Monitor social media accounts and manage communications for specific schools as required
  • Oversee required updates to the relevant section of website in line with agreed communications strategy and to align to changes occurring within the school

Sale research, leads and closing

  • Guide acquired schools, new schools and new marketers relating to market research
  • Devise and action appropriate opportunities in line with overall strategy
  • Audit leads converted to sales in line with targets
  • Recorded and analysed
  • Professional image maintained
  • Proactive and professional
  • Assist and guide effective and improved processes
  • Communications with stakeholders actioned daily / as required
  • Community involved and mobilised as required in terms of strategy

Read more about where you will work


If you have not had any feedback from the school within two weeks of the closing date of this advert, accept that you were not successful for this position.

But don't be dismayed, next time it might be you.

Curro reserves the right not to make an appointment.

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