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Regional Marketing Manager: Automotive
2 weeks ago
To excel in this position, the ideal candidate will play a key role in devising and executing marketing campaigns for the brand and its dealers. It's essential to bring a touch of creativity to the table to implement marketing strategies effectively, helping dealers boost leads and sales.
In essence, the candidate will need to ensure that their area of focus not only meets but surpasses our business objectives, contributing significantly to the company's sustained success.
Responsibilities:
❖ Designing, coordinating, and supporting various marketing campaigns and initiatives for the brand and all dealers to drive vehicle sales.
❖ Alignment of marketing activities between the head office and different dealers through comprehensive strategies.
❖ Close collaboration with Sales to synchronize sales requirements and marketing efforts.
❖ Cultivating and managing relationships with existing and prospective dealers and marketing teams to foster ongoing business expansion. Regular visits to dealers for effective communication and cooperation.
❖ Ensuring dealers adhere to the prescribed guidelines and strategies set by the Head Office.
❖ Assisting dealers in devising strategies and tactics to enhance product awareness within their target markets.
❖ Leveraging Customer Intelligence (CI) through meticulous collection and analysis of customer data to gain insights into customer needs, motivations, and behaviors.
❖ Oversight of the marketing teams for both the head office and various dealers, ensuring alignment with company objectives through events, campaigns, and market research.
❖ Proficient analysis of customer purchasing patterns, trends, and preferences to craft marketing plans and campaigns that cater to customer requirements and drive sales leads.
❖ Supervising the production and design of promotional materials.
❖ Analyzing sales data of both the head office and different dealers to gauge the efficacy of marketing endeavors.
Requirements:
❖ Marketing-related diploma/degree.
❖ 2-3 years of experience in a similar capacity.
❖ Background in the automotive sector is beneficial.
Skills:
❖ Must thrive in deadline-oriented environments.
❖ Exceptional organizational skills.
❖ Ability to think creatively.
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