Regional Senior Exams Marketing Manager, Southern

2 weeks ago

Johannesburg, Gauteng, South Africa British Council Full time
Regional Senior Exams Marketing Manager, Southern Cluster, SSA

Date:26-Apr-2023

Location:
Johannesburg, Sub Saharan Africa, ZA

Company:
British Council

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide.

We work directly with individuals to help them gain the skills, confidence and connections to transform their lives and shape a better world in partnership with the UK.

We support them to build networks and explore creative ideas, to learn English, to get a high-quality education and to gain internationally recognised qualifications.

Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. In we reached 650 million people.

Regional Senior Exams Marketing Manager, Southern Cluster, SSA

Role Purpose


To lead the development and execution of the cluster/country marketing strategy and plans, ensuring alignment to the regional and global marketing strategy and brand, and to work in partnership with SBUs to ensure that country marketing activities enable required business targets.

This role will be accountable for the planning, management, execution and evaluation of plans for the cluster, overseen by the Regional Head of Marketing, Exams.

They will also provide professional marketing expertise to the Exams SBU within the cluster and play a proactive role in the development of Exams within the region, including business planning.


Main accountabilities but not limited to the following:

Strategy and Planning- Leads the development and execution of Exams marketing strategy and plans in the cluster/country ensuring alignment to the regional and global marketing strategy. Leads the planning & execution of products go-to market plans and annual plans for Exams in the cluster/country, agreeing the programmes, their delivery mechanisms, budgets and resources with regional marketing and Exams leads. Leads the development and execution of Exams campaign strategies to support a variety of routes to market and maximise impact and share of voice while making sure they achieve the regional marketing strategy objectives. Leads the deployment of the British Council brand architecture in line with brand management standards across the cluster. Ensures that clear and consistent marketing processes are deployed across the cluster/country aligned to agreed global marketing processes. Monitors and reports on agreed marketing KPIs for the cluster. Works with the Regional Head of Insights to commission and gather insight that supports the identification of opportunities for new product development and proactively shares results with the region and SBU colleagues and the Marketing Community of Practice.
Consultancy, analysis, and problem-solving- Applies advanced marketing expertise to develop and enhance marketing strategies, plans, and approaches for the cluster/country. Applies core technical and professional knowledge to identify and assess the current state of marketing, define opportunities for improvement, and design and develop new or improved practice to drive business growth and reduce duplication of activities and expenditure. Builds an in-depth understanding of the cluster operational context and the opportunities and challenges for marketing. Makes appropriate linkages to broader issues, strategic business units, and regions, to ensure that the development of marketing strategies and plans is based on informed business insight and joined-up thinking. Proactively seeks internal customer and other stakeholder feedback to monitor satisfaction with the provision of marketing services across the cluster and specialist advice & support, enabling improvements to be made where issues are identified.
Business Development- Identifies and implements new marketing approaches and/or techniques that enhance efficiency and wider business impact, ensuring alignment across the cluster/country and to the regional marketing strategy. Makes sure that all plans are insights and evidence-led and use the existing tools to evaluate their performance, impact, and return on investment (ROI). Leads on emerging trends analysis and monitors opportunities for growth. Leads and drives a clear focus on audiences and market segmentation. Communicates to colleagues the need for compliance with agreed marketing policies and processes and produces reports to demonstrate compliance as needed. Champions the deployment of the British Council brand architecture, monitors compliance and manages interventions to address and resolve reasons for non-compliance. Participates as part of the regional marketing team to support implementation and review new processes and operating models.
Subject/Sector Expertise- Provides proactive professional advice and support to internal customers to ensure local and Exams specific requirements are high quali

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