E-commerce Marketing Analyst

1 week ago


Paarl, Western Cape, South Africa Recruitment Matters Africa Full time
Our client is seeking a technical e-commerce marketer with a strong focus on data analysis and SEO.

Responsibilities:

  • Marketing analytics and reporting.
  • Tracking, reporting, and analyzing the performance of marketing activities, ad hoc analytical requests, and automation of regular reports.
  • Provide actionable market and customer insights to address key strategic questions.
  • Assist with market research to analyze the competitive landscape, determine brand perceptions, and identify new marketing opportunities.
  • Experimentation and CRO
  • You will function as an important member of the team by supporting UX and CRO strategies with audiencecentric recommendations for improving website performance.
  • Evaluate customers' online behavior and provide insights and recommendations to improve website performance and the overall online shopping experience.
  • Support strategy, execution, and measurement of A/B tests and CRO experiments within the ecommerce marketing team.
  • Work with content creators to optimize landing pages, website callstoaction (CTAs), and leadgenerating forms. SEO.
  • Monitor traffic performance in Google Analytics and Google Search Console.
  • Support copywriters with keyword research for SEO writing.
  • Continuously collect, analyze, and identify trends/insights to improve SEO strategy.
  • Work with the development team to implement best SEO practices.

Key Skills:

  • Strong analytical and problemsolving skills,
  • Excellent verbal and written communication skills in both Afrikaans and English,
  • Advanced statistical analysis and data visualization skills.

Qualifications:

  • Bachelor's degree or equivalent in marketing, data analysis, information science or a
- related field.

  • Demonstrable experience as a data analyst, preferably working in a marketing team or with marketing stakeholders, with a track record of producing datadriven insights and recommendations to various stakeholders.
  • Proven experience in SEO, Google Analytics, and other MarTech platforms.
  • Experience in compilation and execution of A/B testing plans and reporting on the results.
  • Experience working in an ecommerce environment and on ecommerce platforms would be advantageous.
  • Experience working with project management tools such as Asana would be advantageous.

Salary:
From R15,711.00 per month

Ability to commute/relocate:

  • Paarl,

Western Cape:
Reliably commute or planning to relocate before starting work (required)

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