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E-commerce Marketing
1 week ago
This role requires a mix of creativity and strong analytical skills to identify website optimisation opportunities and the ability to develop and execute a testing and optimisation plan A high level of attention to detail and great organisational skills are crucial for success.
You need to be able to prioritise and work in a fast-paced, dynamic environment with competing deadlinesResponsibilities:
- Responsible for tracking, reporting, and analysing the performance of marketing activities, adhoc analytic requests, and automation of regular reports
- Provide actionable market and customer insights to address key strategic questions
- Assist with market research to analyse the competitive landscape, determine brand perceptions and identify new marketing opportunities
- You will function as an important member of the team by supporting UX and CRO strategies with audiencecentric recommendations for improving website performance
- Evaluate customers' online behaviour and provide insights and recommendations to improve website performance & the overall online shopping experience
- Support strategy, execution, and measurement of A/B tests and CRO experiments within the ecommerce marketing team
- Work with content creators to optimise landing pages, website callstoaction (CTAs), and leadgenerating forms
- Monitoring traffic performance in Google Analytics and Google Search Console
- Support copywriters with keyword research for SEO writing
- Continuously collect, analyse and identify trends/insights to improve SEO strategy
- Work with the development team to implement the best SEO practices
Key Skills:
- Solid experience in SEO, Google Analytics & other MarTech platforms,
- Experience in putting together A/B testing plans, executing them and reporting on the results,
- Excellent knowledge of statistical analysis and data visualisation,
- Experience in an ecommerce environment & ecommerce platforms would be advantageous,
- Experience working with project management tools like Asana (advantageous),
Qualifications:
- Bachelor's degree or equivalent in marketing, data analysis, information science, or a related field
- Strong analytical and problemsolving skills
- Excellent verbal and written communication skills in both Afrikaans & English
- Demonstrable experience as a data analyst, preferably working in a Marketing team or with Marketing stakeholders with a track record of producing datadriven insights and recommendations to various stakeholders
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