E-commerce Marketing

1 week ago


Paarl, Western Cape, South Africa Recruitment Matters Africa Full time
Our client is seeking a technical e-commerce marketer with a strong focus on data analysis and SEO.

This role requires a mix of creativity and strong analytical skills to identify website optimisation opportunities and the ability to develop and execute a testing and optimisation plan A high level of attention to detail and great organisational skills are crucial for success.

You need to be able to prioritise and work in a fast-paced, dynamic environment with competing deadlines

Responsibilities:

  • Responsible for tracking, reporting, and analysing the performance of marketing activities, adhoc analytic requests, and automation of regular reports
  • Provide actionable market and customer insights to address key strategic questions
  • Assist with market research to analyse the competitive landscape, determine brand perceptions and identify new marketing opportunities
  • You will function as an important member of the team by supporting UX and CRO strategies with audiencecentric recommendations for improving website performance
  • Evaluate customers' online behaviour and provide insights and recommendations to improve website performance & the overall online shopping experience
  • Support strategy, execution, and measurement of A/B tests and CRO experiments within the ecommerce marketing team
  • Work with content creators to optimise landing pages, website callstoaction (CTAs), and leadgenerating forms
  • Monitoring traffic performance in Google Analytics and Google Search Console
  • Support copywriters with keyword research for SEO writing
  • Continuously collect, analyse and identify trends/insights to improve SEO strategy
  • Work with the development team to implement the best SEO practices

Key Skills:

  • Solid experience in SEO, Google Analytics & other MarTech platforms,
  • Experience in putting together A/B testing plans, executing them and reporting on the results,
  • Excellent knowledge of statistical analysis and data visualisation,
  • Experience in an ecommerce environment & ecommerce platforms would be advantageous,
  • Experience working with project management tools like Asana (advantageous),

Qualifications:

  • Bachelor's degree or equivalent in marketing, data analysis, information science, or a related field
  • Strong analytical and problemsolving skills
  • Excellent verbal and written communication skills in both Afrikaans & English
  • Demonstrable experience as a data analyst, preferably working in a Marketing team or with Marketing stakeholders with a track record of producing datadriven insights and recommendations to various stakeholders


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