E-commerce Marketing Analyst

5 days ago

Paarl, South Africa Recruitment Matters Africa Full time

Our client is seeking a technical e-commerce marketer with a strong focus on data analysis and SEO.

**Responsibilities**:

- Marketing analytics and reporting.
- Tracking, reporting, and analyzing the performance of marketing activities, ad hoc analytical requests, and automation of regular reports.
- Provide actionable market and customer insights to address key strategic questions.
- Assist with market research to analyze the competitive landscape, determine brand perceptions, and identify new marketing opportunities.
- Experimentation and CRO
- You will function as an important member of the team by supporting UX and CRO strategies with audience-centric recommendations for improving website performance.
- Evaluate customers’ online behavior and provide insights and recommendations to improve website performance and the overall online shopping experience.
- Support strategy, execution, and measurement of A/B tests and CRO experiments within the e-commerce marketing team.
- Work with content creators to optimize landing pages, website calls-to-action (CTAs), and lead-generating forms. SEO.
- Monitor traffic performance in Google Analytics and Google Search Console.
- Support copywriters with keyword research for SEO writing.
- Continuously collect, analyze, and identify trends/insights to improve SEO strategy.
- Work with the development team to implement best SEO practices.

**Key Skills**:

- Strong analytical and problem-solving skills,
- Excellent verbal and written communication skills in both Afrikaans and English,
- Advanced statistical analysis and data visualization skills.

**Qualifications**:

- Bachelor’s degree or equivalent in marketing, data analysis, information science or a
- related field.
- Demonstrable experience as a data analyst, preferably working in a marketing team or with marketing stakeholders, with a track record of producing data-driven insights and recommendations to various stakeholders.
- Proven experience in SEO, Google Analytics, and other MarTech platforms.
- Experience in compilation and execution of A/B testing plans and reporting on the results.
- Experience working in an e-commerce environment and on e-commerce platforms would be advantageous.
- Experience working with project management tools such as Asana would be advantageous.

**Salary**: From R15,711.00 per month

Ability to commute/relocate:

- Paarl, Western Cape: Reliably commute or planning to relocate before starting work (required)

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