B2B Messaging Strategist

2 weeks ago

Cape Town, Western Cape, South Africa Careers Full time

At EyeCarePro, a leader in digital marketing for eyecare professionals, our commitment to excellence is not just a goal, it's a proven track record. We are the recipients of the prestigious EyeVote Award for five consecutive years in the Online and Social Media Marketing Services sector. This achievement underscores our dedication to quality and innovation in the eye care industry. Learn more about our award at EyeCarePro's EyeVote Award.

Our team thrives on meaningful collaboration, underpinned by empathy and understanding. We bring a unique blend of professionalism, helpfulness, and friendliness to our work, ensuring every interaction is both positive and productive.

Data-driven strategies are central to our operations, guiding us in delivering client-focused value. This approach ensures that our decisions align with the best interests of our clients.

We champion a culture of continuous learning, innovation, and improvement, constantly testing new ideas and embracing change to stay ahead in digital marketing. Our team's proactive reliability and commitment to personal and professional development are key to our sustained success and industry recognition.

The B2B Messaging Strategist plays a vital role in our B2B department, collaborating closely with clients and internal stakeholders to craft compelling written content, develop brand voice and personality, and execute strategic campaigns and initiatives. This role is instrumental in supporting the goals and objectives of our clients within the B2B sector of the vision industry.


Responsibilities:

  • Content Creation: Develop engaging marketing and sales content across various platforms, including web pages, blogs, articles, emails, and social media posts. This includes promotional materials such as landing pages and video script's
  • Industry Research: Conduct thorough research to gain a deep understanding of topics relevant to clients in the vision industry and the experiences of eye care practitioners.
  • Content Optimization: Review and refresh website content regularly to ensure it remains relevant and optimized according to the latest SEO and branding strategies.
  • Quality Assurance: Ensure all published content meets our standards for accuracy, grammar, tone, and quality. Edit and polish existing content to improve readability as needed.
  • Stay Current: Remain up-to-date on developments in the eye care field and generate new ideas to support the clients we serve.

Required Skills/Qualifications:

  • 4+ years of marketing content writing experience, with a strong attention to detail.
  • Proven ability to communicate complex topics in a clear and relatable manner.
  • Proficiency in SEO and writing high-quality content that meets search engine criteria.
  • Advanced proficiency in Microsoft Office Suite and Google Drive.
  • Excellent organizational, multitasking, and time management skills.
  • Strong research skills and the ability to gather information from various sources.
  • Bachelor's degree in journalism, communication, marketing, or a relevant field.

Preferred Skills/Qualifications:

  • Experience working in an agency setting for multiple clients.
  • Experience planning and developing compelling content for B2B businesses.
  • Experience in medical content writing or writing for practice-based businesses.

Level Of Experience:

Intermediate years of experience

Don't miss your chance to make a meaningful impact as our B2B Messaging Strategist. Apply now and become part of a dynamic team dedicated to shaping the future of digital marketing in eye care.

Join EyeCarePro and be a part of a team that champions a culture of continuous learning, innovation, and improvement. Our proactive reliability and commitment to personal and professional development are key to our sustained success and industry recognition.

If you don't hear back from us in 2 weeks, consider your application unsuccessful.

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