Marketing Communications/crm Manager: Global

2 weeks ago


Cape Town, Western Cape, South Africa Viv Gordon Placements Full time

Responsibilities:

  • Own the CRM planning and implementation process, liaising with Tech, Creative, Sales and all relevant internal channels to ensure CRM is fully aligned with the business and vice versa
  • Develop a deep nurturing flow for sophisticated B2B & B2C customer segmentation
  • Maintain all the CRM systems and databases required to deliver a coherent strategy
  • Collaborate with our Content Strategist and Designers to deliver required assets
  • Measure, analyse and report on results to drive actionable insights
  • You will own the funnel from start to finish
  • Brief engineering teams on work needed to maintain and develop CRM infrastructure.

Requirements:

  • Degree in Marketing, Digital technologies or similar relevant field preferred
- +8 Years' experience in a B2B & B2C CRM / Marketing Communications role

  • Experience with Salesforce Marketing Cloud & Pardot a must
  • UX background is a plus
  • Experience with Salesforce Marketing Cloud and Pardot is a must
  • Analytical skills: ability to interpret data and insight to drive improvement
  • Creative thinker, with meticulous attention to detail
  • Thorough understanding of advanced data segmentation and marketing automation
  • A selfstarting attitude—ready to seize opportunities to make an impact without needing to be told
  • Strong commitment to collaboration and ideation; ability to work a variety of teams to bring campaign elements to life
  • Ability to analyse and interpret metrics and translate them into strategic decisions.

City:
Cape Town

Country:
South Africa

Level of Expertise:
Senior

Remuneration:
Negotiable

Reference Number:
#Kim1022

Viv Gordon:

MD & Consultant

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