Social Media and Direct Marketing Manager

2 weeks ago

Cape Town, Western Cape, South Africa Crescent Lifestyle Full time

Crescent Lifestyle is seeking a talented and experienced individual to join our team as a Social Media and Direct Marketing Manager.

This role will be responsible for managing our social media platforms and developing an effective direct marketing strategy to enhance our brand presence and reach our target audience.

Knowledge of Islam and its cultural sensitivities is essential for this position.

Responsibilities:

  • Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and reach our target audience.
  • Create and curate engaging and culturally relevant content for our social media platforms, ensuring alignment with Islamic values and sensitivities.
  • Monitor social media trends, identify opportunities, and provide recommendations for continuous improvement.
  • Manage social media accounts, including content scheduling, community engagement, and responding to customer inquiries in a timely and professional manner.
  • Collaborate with crossfunctional teams to ensure consistency in brand messaging across all marketing channels.
  • Analyse social media metrics and generate reports to measure the effectiveness of campaigns and identify areas for improvement.
  • Develop and execute a direct marketing strategy to drive customer acquisition, retention, and loyalty.
  • Conduct market research to identify target segments and develop personalised direct marketing campaigns that resonate with our audience.
  • Collaborate with external agencies or vendors for the creation of marketing materials, such as brochures, flyers, and promotional videos.
  • Stay uptodate with industry trends and best practices in social media management and direct marketing.

Requirements:

  • A strong understanding of Islam and its cultural sensitivities is essential.
  • Proven work experience in social media management and direct marketing.
  • Excellent knowledge of social media platforms, trends, and best practices.
  • Experience in developing and implementing successful social media campaigns.
  • Proficient in social media management tools and analytics platforms.
  • Strong communication and writing skills, with the ability to create engaging and culturally sensitive content.
  • Creative mindset with a keen eye for design and visual aesthetics.
  • Strong analytical skills to interpret data and generate insights for optimisation.
  • Ability to work independently and collaboratively in a fastpaced environment.
  • Attention to detail and ability to multitask effectively.

Salary:
R7, R10,000.00 per month

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