Social Media Coordinator

2 weeks ago


Cape Town, Western Cape, South Africa Africa Direct Group Life and Investments Full time

Social Media Coordinator/ Marketing Assistant

We are looking for an experienced and creative Social Media Coordinator to join our marketing team.

As a Social Media Coordinator, you will be responsible for developing and implementing our Social Media strategy in order to strengthen our online presence and improve our marketing and sales efforts.

You will be working closely with the Marketing and Sales departments.

Job duties and responsibilities

  • Develop, implement and manage our social media strategy
  • Define most important social media KPIs
  • Collaborate with copywriters and designers to ensure content is relevant, informative and appealing
  • Collaborate with Marketing, Sales and Product Development teams
  • Manage and oversee social media content
  • Measure the success of every social media campaign
  • Keep abreast of the latest social media best practices, algorithms and technologies
  • Use social media marketing tools such as Buffer
  • Monitor SEO and user engagement and suggest content optimization
  • Communicate with industry professionals and influencers via social media to create a strong network
  • Provide constructive feedback

Job requirements and qualifications

  • 3/5 years of experience as a Social Media Coordinator or similar role
  • Social Media Strategist using social media for brand awareness and impressions
  • Excellent knowledge of Meta Suite and other social media best practices
  • Knowledge of SEO, algorithm analysis and web traffic metrics
  • Experience with community management experience and audience and buyer persona research
  • Good understanding of social media KPIs
  • Familiarity with web design and publishing
  • Excellent multitasking skills
  • Attentive, a critical thinker and problemsolver
  • Team player
  • Good timemanagement skills
  • Great interpersonal and communication skills
  • BA in Marketing or similar relevant field.

Ability to commute/relocate:

  • Cape Town,

Western Cape:
Reliably commute or planning to relocate before starting work (required)

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