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Digital Campaign Manager:

3 months ago

Cape Town, Western Cape, South Africa Viv Gordon Placements Full time

Ever dreamt of a chance to combine your super Digital Marketing skills with your passion for community care and conservation? We have an absolutely terrific Cape Town job opportunity for a mid-weight Digital Campaign Manager who is passionate about building online communities and delivering effective Digital Marketing Campaigns at an exceptional, luxury travel and tourism brand.

As the Digital Campaign Manager, you will support the business intention to be digital-first in accordance with trade and consumer plans, initiating, managing, and reporting on related campaigns, managing assigned tasks, and taking the lead within the portfolio of external digital suppliers (SEO, developers, creative and media buying).


Responsibilities:

  • Assist with research, creation, conception and presentation of social media strategy, digital advertising and integrated marketing campaigns
  • Upkeep and maintenance of latest content on all digital assets in the business
  • Conduct quality assurance on all digital content (ensure specs and design meet brand requirements)
  • Ensure that the strategy to drive direct business is executed upon, working closely with key internal stakeholders to monitor, measure and adapt campaigns to deliver best results
  • Build consumer awareness through campaigns for new products and for topics relevant to specific markets and regions
  • Achieve targets set for digital paid media, driving direct enquiries through our digital assets.
  • Build lead generation campaigns and execute associated messaging for specific niche audiences
  • Project manage all website developments (new builds and updates), alongside our team of web developers
  • Work with internal stakeholders to develop CRM strategy using data available to develop best possible marketing communication to audiences
  • All roles may be required to perform other tasks as reasonably requested from time to time and as required by the business and/or operation. The company fosters a culture of collaboration, and with this a support of the multiskilling of staff.

Requirements:

  • Degree or Diploma in Marketing, Advertising, Media or related.
  • Google Analytics Certification.
  • At least 5 years' experience in a digital campaign management role, with a proven track record of delivering multiple and large campaigns across digital touchpoints and channels, using analytics to inform and scale successful marketing campaigns.
  • Passionate about building online communities and delivering effective digital marketing campaigns.
  • Broad knowledge of the media and marketing ecosystem is essential.
  • Previous experience in managing direct reports.
  • Experience in managing social media campaigns and associated reporting.
  • Experience working with Google AdWords, Google Analytics, and campaign reporting.
  • Must have strong knowledge and experience of social media advertising, online reputation management and associated disciplines including digital content strategy.
  • Extensive experience with website content management systems.
  • Excellent verbal, written and presentation skills.
  • Excellent project management skills with ability to brief suppliers and monitor progress effectively to meet deadlines on time and within budget.
  • Highly skilled in Microsoft Office.
  • Proficiency and experience in social scheduling and listening tools.
  • Ability to perform under pressure.
  • Proactive, with strong initiative.

City:
Cape Town

Country:
South Africa

Level of Expertise:
Mid

Remuneration:
Negotiable

Reference Number:
#Viv2865

Viv Gordon:

MD & Consultant