Digital Marketing Strategist

4 hours ago

Cape Town, Western Cape, South Africa Kasselman Associates Full time
About the Role:

We are seeking a highly skilled Senior Digital Campaign Manager to lead and optimize our online marketing campaigns. This role is ideal for someone who thrives in a fast-paced environment and has a strong understanding of digital marketing strategies across various platforms.

Key Responsibilities:
  • Develop, execute, and manage end-to-end digital marketing campaigns across multiple channels (social media, email, PPC, display, and SEO).
  • Analyze campaign performance data and provide actionable insights to optimize ROI.
  • Collaborate with the creative and content teams to ensure campaigns are engaging and on-brand.
  • Manage budgets, track expenditures, and ensure campaigns stay within the allocated spend.
  • Identify and implement opportunities for campaign growth and efficiency.
  • Stay up to date with industry trends and emerging digital marketing technologies.
Requirements:
  • 5+ years of experience in digital marketing campaign management.
  • Proven track record of successfully managing large-scale digital campaigns.
  • Proficient in using marketing tools and platforms (Google Analytics, Facebook Ads Manager, Google Ads, HubSpot, etc.).
  • Strong analytical skills and experience with data-driven decision-making.
  • Excellent project management skills with the ability to multitask and prioritize.
  • Strong communication and presentation skills.
  • Ability to work independently and collaboratively in a fast-paced environment.
Preferred Qualifications:
  • Experience in managing campaigns for digital marketing or advertising agencies.
  • Knowledge of marketing automation tools and CRM systems.

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