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Financial Services Campaign Manager

2 months ago

Cape Town, Western Cape, South Africa Ad Talent Full time
Job Title: Campaign Manager: Financial Services

We are seeking a highly skilled Campaign Manager to join our team at Ad Talent. As a key member of our marketing team, you will be responsible for planning and executing integrated marketing campaigns that effectively engage target audiences, drive customer acquisition, and enhance brand awareness and loyalty on a global scale.

About the Role:

The Campaign Manager will play a pivotal role in driving the planning and execution of integrated marketing campaigns, with a specific focus on promoting our financial services and remittances offerings. This role extends beyond marketing execution, involving effective planning, market analysis, collaboration with cross-functional teams, and a deep understanding of both the fintech industry and market dynamics.

Key Responsibilities:
  • Plan and execute integrated marketing campaigns that drive customer acquisition and enhance brand awareness
  • Collaborate with cross-functional teams to ensure effective campaign execution
  • Utilize market research and customer insights to inform campaign strategy
  • Monitor and analyze campaign performance to optimize results
  • Manage campaign budgets and resources to ensure efficient use of resources
Requirements:
  • Bachelor's degree or Advanced Diploma in Marketing, Business, or related field
  • 5 years' proven experience in managing campaigns
  • Experience in the fintech industry or relevant financial services sector will be an added advantage
  • Understanding of the fintech industry, financial services, and digital banking, including experience in marketing fintech products
  • Project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines
  • Analytical skills and experience with data-driven decision-making
  • Collaboration skills and the ability to work effectively with various teams, including product development, sales, and customer support
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders
  • Creativity and a keen eye for design and messaging
  • Proficiency in marketing analytics and metrics, with the ability to interpret data to drive decision-making and optimize campaigns