Brand Manager

1 month ago

Johannesburg, South Africa Abbott Laboratories Full time

Job Purpose and Scope:


At Abbott, diverse ideas, perspectives, and expertise allow us to create the life-changing solutions that help people live healthier lives. In 150 countries and with businesses spanning nutrition, diagnostics, medical devices, and branded generic pharmaceuticals, Abbott offers you opportunities to explore your
interests and help you achieve your career and personal goals.

In this role, the Brand Manager, is responsible to uncover consumer and customer insights, deliver innovative marketing campaigns and generate strategies that grow market share and the brandâs reputation, improve customer experience and drive sales and margin growth.

Leads and directs all marketing activities for the assigned brand or business to achieve growth, market share and profit objectives in line with the overall business priorities.

Leads the implementation of the omni-channel (i.e., integrating traditional, digital, and CRM channels to deliver a unified customer experience) marketing strategy and tactics and provide appropriate support to affiliates to assure the commercial success of assigned Abbott Diabetes Care brands.

Plan, develop and direct marketing efforts for Abbott Diabetes Care brands available in South Africa, to
ensure profitable growth.


Core Job Responsibilities:


1. Accountable for designated portfolio performance as per communicated quarterly / annual targets.
2. Prepare, coordinate, support and implement annual brand plans.
3. Initiate and oversee planning of healthcare professional (HCP), hospitals and pharmacy
promotion to drive performance of products within portfolio. Determine to-market strategies and sales tactics to achieve sales objectives.
4. Management of agencies to implement plans, create promotional material.
5. Ensure sales force adoption of key promotional activities through product and campaign training to sales force on a regular basis.
6. Monitoring of allocated annual advertising and promotion (A&P) budgets.
7. Review promotional budget monthly, manage changes as required and communicate at proposed forecast stage.
8. Ensuring that the product and marketing efforts are aligned with companyâs overall strategy and goals.
9. Ensure up to date promotional material are localized from global baseline material, approved in
Veeva by all relevant approvers and in line with ADC Promo Standard Operating Procedures
10. Maintain up to date promotional item trackers and manage the allocation of promo items accordingly.
11. Creating monthly social media messaging themes, approved content and overseeing the community management thereof.
12. Assist with planning, securing approvals and execution of external HCP meetings and events.
13. Assist with planning and execution of internal sales meetings.
14. Point of contact for all compliance related questions from OEC relevant to marketing initiatives, events and HCP agreements
15. Coordinating the formulation of sound marketing strategies for each promoted product in line with marketing excellence principles as well as portfolio, financial and strategic objectives to ensure full implementation.
16. Understanding financial and business considerations impacting both the company capabilities and readiness to support a strategic drive via new product and/or service introduction.
17. Developing and sustaining productive customer relationships.
18. Managing company resources consistent with company compliance and quality policies to achieve organizational goals.
19. Maintain rapport with national key opinion leaders in the market to identify trends, competitor activities and new opportunities.
20. Ensure monthly field visits are organized with individual representatives both for personal development and solid feedback of the strategies.


Minimum Skills Required: Experience Required:
⢠Understanding of digital marketing
⢠Sound organizational skills, financial acumen and ability to multi-task.
⢠Product launch and brand planning experience is
⢠Strong interpersonal relations and customer focus.
⢠Strong ability to interpret sales & marketing figures + market / trend analysis.
⢠Proven ability to positively influence crossfunctional teams, or individual team members without formal authority.
⢠Energetic, self â starter, reliable and proven customer centric approach.
⢠Excellent written and verbal communication skills.
⢠Computer literacy: Excel, PowerPoint, is essential.
⢠Minimum of 5 years sales or brand management experience within medical
devices preferred.
⢠Experience in working with market data / market analysis (IMS, Impact Rx, etc.)
⢠Understanding and knowledge of the diabetes market in South Africa, including key opinion leaders.

Knowledge / Education Required:
⢠Tertiary qualification in Health Sciences and/or Business Sciences or equivalent.
⢠Experience in sales or marketing of medical devices
⢠Additional, Marketing qualification/IMM/Commercial qualification 

  • Brand Marketing Manager

    4 weeks ago

    Johannesburg, South Africa TBô (3x Growth DTC Brand) Full time

    **TBô in a nutshell**: TBô is the first menswear brand that is fully community-led. Together with the community of 400,000 creators, TBô develops the most sustainable, comfortable everyday menswear from water-saving, eco-friendly and biodegradable raw materials that make you look and feel great. The community of creators lives and designs on the TBô...

  • Brand Marketing Manager

    2 weeks ago

    Johannesburg, Gauteng, South Africa TBô (3x Growth DTC Brand) Full time

    TBô in a nutshell:TBô is the first menswear brand that is fully community-led.Together with the community of 400,000 creators, TBô develops the most sustainable, comfortable everyday menswear from water-saving, eco-friendly and biodegradable raw materials that make you look and feel great.The community of creators lives and designs on the TBô co-creation...

  • Brand Manager

    3 weeks ago

    Johannesburg, South Africa Diageo Full time

    Job Description: Purpose of Role To drive recruitment and build strong mental and physical availability amongst consumers and shoppers, thereby delivering profitable growth for Diageo and our partners. The Brand Manager will be accountable for the execution of the brand strategy for the designated brand(s). Top Accountabilities - Champion the relevant...

  • Brand Manager

    4 weeks ago

    Johannesburg, South Africa O'Brien Recruitment Full time

    **Responsibilities**: - Drive brand credibility and loyalty through internal and external resources - Inspire bartenders on portfolio, perfect serves and new products - Execute in-market experiences through brand activation at events - Identify and manage brand events and media exposure opportunities - Support brand advocacy and engagement programs in the...

  • Brand Manager

    2 weeks ago

    Johannesburg, South Africa Zest Worx Full time

    Job Overview **Expiration date**: 25 February 2024 **Location**: Johannesburg, Gauteng **Job Title**: Brand Manager **Education Level**: Diploma **Job Level**: Senior **Minimum Experience**: 5- 7 Years Brand Manager job vacancy in Johannesburg. We are currently searching a **Brand Manager** to join a dynamic team in Midrand. The Brand Manager will...

  • Brand Manager

    3 days ago

    Johannesburg, South Africa MARANG-A-KHANYA Full time

    **ROLE DESCRIPTION** ROLE RESPONSIBILITIES Assist in development of the annual brand strategy and Marketing plan for respective brands Plan and execute national marketing activities above and below the line in relation to the approved Marketing plan and promotions calendar Seek new opportunities to deliver growth against the brand plan and/or improve the...

  • Brand Manager

    2 weeks ago

    Johannesburg, Gauteng, South Africa Zest Worx Full time

    Brand Manager required for a vacancy in Midrand, Johannesburg.We are currently searching for a Brand Manager to join a dynamic team in Midrand. The Brand Manager will develop an understanding of the brand and practice marketing while managing others. Someone that is detail-oriented and can multitask with the below requirements will fit this position.Duties...

  • Brand Manager

    5 days ago

    Johannesburg, South Africa Ideal Candidates Full time

    Develop and execute comprehensive brand strategies and plans, including brand positioning, messaging and target audience identification. Conduct market research to understand consumer trends, competitors and industry insights. Collaborate with internal teams such as graphic design team and product owner to align brand and marketing objectives and develop...

  • Brand Manager

    3 weeks ago

    Johannesburg, South Africa AVI Limited Full time

    **AVI Ltd. **is known for its leading household brands across many categories including: hot beverages, sweet and savoury biscuits and snacks, frozen convenience foods, personal care products, cosmetics, shoes, accessories, and fashion apparel. **NATIONAL BRANDS LIMITED** operates 5 manufacturing sites, offering world class manufacturing facilities in...

  • Brand Manager

    2 months ago

    Johannesburg, South Africa HelloKindred Full time

    Company Description **Who is HelloKindred?** HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid. Our vision is to make work accessible and people’s lives better. We do this by disrupting traditional employment barriers - connecting...

  • Brand Manager

    3 weeks ago

    Johannesburg, South Africa PlaceTalent Full time

    **Skills/Experience required**: - ** 4 years or more experience as a Brand Manager in a relevant FMCG environment**: - ** Previous experience in the Personal Care industry**: - ** Previous experience dealing with well-known retailers**: - ** Experience with and an understanding of market research**: - ** Experience in retail product development/...

  • Brand Manager

    3 weeks ago

    Johannesburg, South Africa Elchemie Full time

    **Established crop producer and juice manufacturing company with high local and global market share has a position available in their Marketing department for a Brand Manager. A Minimum of 3 years experience in Brand Management and Brand Strategy required. As a professional, you will be responsible for ensuring that the company's products, services and...

  • Brand Manager

    2 weeks ago

    Johannesburg, Gauteng, South Africa Ideal Candidates Full time

    Develop and execute comprehensive brand strategies and plans, including brand positioning, messaging and target audience identification.Conduct market research to understand consumer trends, competitors and industry insights.Collaborate with internal teams such as graphic design team and product owner to align brand and marketing objectives and develop...

  • Brand Manager

    2 weeks ago

    Johannesburg, Gauteng, South Africa JV Human Capital Full time

    Job purposeThis individual will be responsible for the full brand management function of the company.Responsibilities: Staff management Responsible for the brands communication planning, execution and management Responsible for formulating a brand communication management system and associated standards Management of media and influencer test drive...

  • Brand Manager

    2 weeks ago

    Johannesburg, Gauteng, South Africa O'Brien Recruitment Full time

    Responsibilities: Drive brand credibility and loyalty through internal and external resources Inspire bartenders on portfolio, perfect serves and new products Execute inmarket experiences through brand activation at events Identify and manage brand events and media exposure opportunities Support brand advocacy and engagement programs in the Ontrade Prepare...

  • Brand Manager

    2 weeks ago

    Johannesburg, South Africa Staff Unlimited Recruitment Full time

    Our client in the Pharmaceutical industry is seeking a **Brand Manager** to join their team, based in Johannesburg. Duties to include: - *Champion opportunities to consistently improve the "Brand" experience *Drive customer retention, and switch from competitor brands *Guide team in effective resolution of customer and brand related issues/queries and...

  • Brand Manager

    7 days ago

    Johannesburg, South Africa PlaceTalent Full time

    **Skills/Experience required**: - ** 4 years or more experience as a Brand Manager in a relevant FMCG environment**: - ** Previous experience in the Personal Care industry**: - ** Previous experience dealing with well-known retailers**: - ** Experience with and an understanding of market research**: - ** Experience in retail product development/...

  • Brand Manager

    2 weeks ago

    Johannesburg, South Africa McCain Foods (S Africa) Full time

    **Position Title**:Brand Manager **Position Type**: Regular - Full-Time **Position Location**: Rosebank **Grade**: Grade 04 **Requisition ID**: 23048 **PURPOSE OF THE JOB**: Reporting to the Marketing Manager, this individual will support the SA McCain business in delivering on key nearer and longer-term objectives. Landing integrated brand plans...

  • Brand Manager

    3 months ago

    Johannesburg, South Africa SMD Technologies Full time

    SMD Technologies, the home of many of South Africa’s most widely distributed and loved electronic brands, including Amplify, Connex and Volkano, is looking for a strong brand manager to assist in the management one of the TP-Link brand. The role of the brand manager would involve overseeing a wide array of business functions and processes to ensure success...

  • Brand Manager

    4 weeks ago

    Johannesburg, South Africa SMD Technologies Full time

    SMD Technologies, the home of many of South Africa’s most widely distributed and loved electronic brands, including Amplify, Connex and Volkano, is looking for a strong brand manager to assist in the management one of the TP-Link brand. The role of the brand manager would involve overseeing a wide array of business functions and processes to ensure success...