Brand Manager

2 weeks ago

Johannesburg, South Africa PlaceTalent Full time

**Skills/Experience required**:

- ** 4 years or more experience as a Brand Manager in a relevant FMCG environment**:

- ** Previous experience in the Personal Care industry**:

- ** Previous experience dealing with well-known retailers**:

- ** Experience with and an understanding of market research**:

- ** Experience in retail product development/ management.**:

- ** Ability to deal with B2B vendors and clients at management level**
- Developing a deep understanding of the category, channel, competitor dynamics and consumer preferences.
- Leading brand positioning and architecture.
- Developing and executing brand strategies and marketing plans, with a focus on category and channel insights, profitability and regulatory requirements.
- Ensuring a 3-year NPD pipeline is in place, in line with consumer and category insights and brand strategies, with P&Ls and forecasting in place.
- Managing design traffic, briefing, vetting & approval of all artwork created by the in-house designer.
- Managing private label projects, ensuring its profitability
- Prioritising key activities to drive the business objectives.
- Project managing all brand and marketing activities, to ensure they are executed on time, to the highest standard and using the most effective mediums of communication.
- Managing marketing budget and monitoring spend, to ensure relevant ROI per activity.
- Reporting on brand and marketing performance, relative to competitors, and identifying corrective actions to ensure excellence.
- Leading profitability improvement projects, for example, COGs value engineering, SKU rationalization, promotional plans.
- Recommending and implementing pricing strategies aligned to category, industry and business requirements.
- Enabling the insights agenda through effective reporting and feedback to the broader team.
- Working cross functionally, ensuring buy-in from stakeholders.
- Partnering with the sales team ensuring activity plans and material developed are suited to target customers, their retail environment and are cut-through.
- Managing effective tools for the sales team to support their functions in trade, including tools for the third-party retail solutions company.
- Leading Corporate & Hospitality strategy and growth plan, building profitable gifting catalogues and promotions.
- Identifying & managing collab opportunities with like-minded brands to launch impactful and profitable campaigns.
- Ensuring the right agencies and suppliers are in place to deliver on brand and marketing projects and plans, monitoring delivery and performance.
- Building strong partnerships with agencies and suppliers and ensuring they are thoroughly immersed in the market, product categories and the brand world.
- Signing-off all PR & Social activity and plans and budgets, ensuring KPIs are in place to deliver effective and impactful.
- Managing brand website, ensuring all updates, changes and reporting are implemented by the agency.
- Managing brand and social competitions, ensuring T&Cs are in place and that winner prizes are awarded in a professional and timeous manner.
- Managing image library for broadsheet partners to access.
- Managing photoshoots for product packaging and social media content shoots.

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