Brand Manager
3 weeks ago
**Position Title**:Brand Manager
**Position Type**: Regular - Full-Time
**Position Location**: Rosebank
**Grade**: Grade 04
**Requisition ID**: 23048
**PURPOSE OF THE JOB**:
Reporting to the Marketing Manager, this individual will support the SA McCain business in delivering on key nearer and longer-term objectives. Landing integrated brand plans in-year with the cross functional team. Developing multi-year Integrated brand plans, aligned to the category strategy and growth priorities. Effectively managing the Brand’s budget, to achieve zero forecast bias, on a quarterly basis.
**KEY PERFORMANCE AREAS**:
- **
Deliver Brand financial & Market Share;**
- Achieve annual GP (Gross Profit) through the implementation of brand plans with defined targets, plans to drive targets, innovation, and communication plans.
- Monitor brand sales, Shares & recommend coarse correction.
- Product and Portfolio Review as part of IBP (Integrated Business Planning).
- Attend and manage status meetings with agencies to ensure that promotions are within timeframe and within budget.
- Work co-operatively with category and sales team to ensure operational implementation.
- **
Develop a comprehensive Brand Plan to achieve the marketing and commercial objectives and drive Brand Planning & Management;**
- Compile marketing plans & ensure all marketing plans are executed timeously and accurately.
- Launch new products into the market.
- Conduct post campaign analysis and research to establish if objectives were achieved.
- Ensure label requirements are aligned to legislation and product concept as per 5i2P.
- **
Execution & Implementation of Consumer Campaigns;**
- Develop and lead brand lead digital activities aligned to the communication strategy pillars and brand objectives.
- Manage agency relations and spend related to budget and scope.
- Support Digital Brand Manager in driving digital activities.
- Track the ROI (Return on Investment) calculations are conducted to optimize executions and media spend.
- **
Budget Management;**
- Monthly budget phasing, tracking and management.
- Reconcile and manage media budget.
- Oversee accurate Processing all Purchase Orders and invoices.
- **
Project management/Assist the Marketing Manager in the development of annual and future innovation plans;**
- Engages with key departments, to ensure cross functional alignment with the brand agenda, objectives, and targets for the brand.
- Develop new packaging for new products as and when applicable.
- Research market to see if proposed new products are viable.
- Launch new products timeously and enter new segments that provide growth opportunities.
- Post launch reviews and analysis up to 18 months post launch.
**EDUCATIONAL & EXPERIENCE REQUIREMENTS**:
- BCom Marketing Management or related qualification (Honours or Master’s degree will be an added advantage).
- Grade 12 or equivalent.
- Minimum 4- 6 years in a FMCG environment in brand management.
- Previous food experience will be advantageous.
- Strong numerical bias must be able to demonstrate P&L understanding.
- Previous experience within a similar FMCG and/or Consumer Goods industry is non-negotiable.
- Nielsen Data, ex-Factory Data and Consumer Data analysis and interpretation with insight driven recommendations (essential) i.e.
- Microsoft Office (Power Point, Excel, and Word).
- Valid SA driver’s license.
**PERSON SPECIFICATIONS**
- Understanding of Nielsen Answers system and the use of any other retail syndicated data (e.g. Dunhumby, Insights etc.).
- Financial acumen: clear understanding of the workings of a P&L and the key drivers that need to be tracked and improved on to achieve healthy profitable growth in the category.
- Analytical skills and attention to detail.
- An understanding of trends and an ability to respond to customers' wishes.
- Creativity and an ability to produce innovative and original ideas.
- Team working skills.
- The ability to manage and allocate budgets.
- Written and verbal communication skills.
LI-SAF1
- McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger._
- McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs._
- Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with the _Global Employee Privacy Policy_
**Job Family**:Marketing
**Division**:South Africa
**Department**:Digital Brand Management
**Location(s)**: ZA - South Africa : Gauteng : Johannesburg || ZA -
-
Brand Management Professional
1 week ago
Johannesburg, Gauteng, South Africa Maruapula Brand Full timeAre you a motivated and experienced Brand Strategist looking for a new challenge? Maruapula Brand is a leading legacy architect committed to building the operational competence and sustainability of brands. We are seeking a highly skilled individual to develop brand strategies, manage brand development and branding activities, and oversee brand...
-
Brand Ambassador Manager
3 days ago
Johannesburg, Gauteng, South Africa Maruapula Brand Full timeAbout UsAt Maruapula Brand, we are passionate about building the operational competence and sustainability of brands. We believe that our clients deserve the best possible service, which is why we are committed to delivering exceptional results through innovative solutions.Job DescriptionThis is a contract hybrid role for a Social Media Manager at Maruapula...
-
Brand Communications Specialist
1 week ago
Johannesburg, Gauteng, South Africa Maruapula Brand Full timeMaruapula Brand is a legacy architect trusted for building operational competence and sustainability of brands. We are seeking a Brand Strategist to develop brand strategies, manage brand development and branding activities, and oversee brand communication.About the RoleDevelop and implement brand strategies to drive business growthManage brand development...
-
Strategic Brand Developer
1 week ago
Johannesburg, Gauteng, South Africa Maruapula Brand Full timeWe are Maruapula Brand, a leading legacy architect committed to building the operational competence and sustainability of brands. Our ideal candidate will have experience in brand communication, strong analytical and problem-solving skills, and the ability to work effectively in a team.About the JobDevelop brand strategies to drive business growthManage...
-
Marketing and Brand Expert
1 week ago
Johannesburg, Gauteng, South Africa Maruapula Brand Full timeAt Maruapula Brand, we are looking for a highly skilled Brand Strategist to join our team. The successful candidate will have a bachelor's degree in Marketing, Communications, or a related field, and strong analytical and problem-solving skills. The role involves developing brand strategies, managing brand development and branding activities, and overseeing...
-
Brand Experience Manager
6 days ago
Johannesburg, Gauteng, South Africa Maruapula Brand Full timeResponsibilitiesThe successful candidate will be responsible for managing social media marketing activities, including:Developing and executing content strategies across multiple social media platformsCollaborating with internal teams to ensure cohesive messaging and brandingMonitoring and analyzing social media metrics to inform future content...
-
Brand Manager
3 weeks ago
Johannesburg, South Africa African Ambition Full timeBrand ManagerLocation: JHBBasic: R850 000 PAWe are all about striving for a wholesome consumer experience. We are on the lookout for a brand manager, who will make a customers purchase journey enriching. Being someone who will shape the brand image, we are hiring a brand specialist who will understand consumer insights and execute marketing campaigns as per...
-
Brand Manager
3 weeks ago
Johannesburg, South Africa African Ambition Full timeBrand Manager Location: JHB Basic: R850 000 PA We are all about striving for a wholesome consumer experience. We are on the lookout for a brand manager, who will make a customers purchase journey enriching. Being someone who will shape the brand image, we are hiring a brand specialist who will understand consumer insights and execute marketing campaigns as...
-
Brand Manager
4 weeks ago
Johannesburg, South Africa O'Brien Recruitment Full time**Responsibilities**: - Drive brand credibility and loyalty through internal and external resources - Inspire bartenders on portfolio, perfect serves and new products - Execute in-market experiences through brand activation at events - Identify and manage brand events and media exposure opportunities - Support brand advocacy and engagement programs in the...
-
Brand Manager
4 weeks ago
Johannesburg, South Africa Be Different Recruitment Full timeGauteng, JHB - Northern Suburbs - (Marker related)- Our client a strong and established global betting company is urgently looking for Brand Manager to improve public perception of the brand, create appeal and a lasting, positive impression among local audiences, in order to contribute towards improving brand visibility and market share. - Act as the 'brand...
-
Brand Manager
7 days ago
Johannesburg, South Africa MARANG-A-KHANYA Full time**ROLE DESCRIPTION** ROLE RESPONSIBILITIES Assist in development of the annual brand strategy and Marketing plan for respective brands Plan and execute national marketing activities above and below the line in relation to the approved Marketing plan and promotions calendar Seek new opportunities to deliver growth against the brand plan and/or improve the...
-
Brand Manager
1 week ago
Johannesburg, South Africa Ideal Candidates Full timeDevelop and execute comprehensive brand strategies and plans, including brand positioning, messaging and target audience identification. Conduct market research to understand consumer trends, competitors and industry insights. Collaborate with internal teams such as graphic design team and product owner to align brand and marketing objectives and develop...
-
Brand Manager
3 days ago
Johannesburg, Gauteng, South Africa RPMGlobal Full timeWe are seeking a highly skilled Brand Manager to join our team at the Bridgespan Group.About the PositionThis role will be responsible for managing the organization's visual identity, creating engaging marketing materials, and developing brand assets that support critical business development and relationship-building activities.Oversee the creation and...
-
Brand Manager
1 week ago
Johannesburg, South Africa McCain Foods Limited Full time**Position Title**:Brand Manager **Position Type**: Regular - Full-Time **Position Location**:Rosebank **Requisition ID**: 33963 **Brand Manager (Food Service)** **PURPOSE OF THE JOB**: - Reporting to the Marketing Manager, this individual will support the SA McCain business in delivering on key nearer and longer term objectives. - Landing integrated...
-
Brand Manager
4 weeks ago
Johannesburg, South Africa Frogg Recruitment Full time**Brand Manager Isando Gauteng** Our client a manufacturer production on goods is looking for a Brand Manager that will provide support to the Marketing Manager in the development & execution of long-term and short-term strategies that will deliver sustained growth of the brands. The Brand Manager must have a full business understanding of the impact of all...
-
Brand Manager
2 weeks ago
Johannesburg, South Africa OLX Full time**Minimum Criteria for the role**: - 5+ years as a digital brand specialist/in a similar role - A proven track record in building and executing multi-media brand and video campaigns - Strong event and project management skills - Experience in marketing research methodologies and implementation - Strong proficiency in Keynote, Google Slides, Excel/Google...
-
Brand Manager
3 weeks ago
Johannesburg, South Africa AVI Limited Full time**AVI Ltd. **is known for its leading household brands across many categories including: hot beverages, sweet and savoury biscuits and snacks, frozen convenience foods, personal care products, cosmetics, shoes, accessories, and fashion apparel. **NATIONAL BRANDS LIMITED** operates 5 manufacturing sites, offering world class manufacturing facilities in...
-
Brand Manager
2 days ago
Johannesburg, Gauteng, South Africa Smdtechnologies Full timeJob DescriptionWe are seeking a highly skilled and strategic Brand Manager to lead our branding, marketing, and public relations efforts across all platforms. As the face of our company's brand, you will be responsible for developing and executing comprehensive brand strategies that drive engagement and sales.Key Responsibilities:Brand Strategy and...
-
Brand Manager
4 days ago
Johannesburg, South Africa HelloKindred Full timeCompany Description **Who is HelloKindred?** HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid. Our vision is to make work accessible and people’s lives better. We do this by disrupting traditional employment barriers - connecting...
-
Brand Manager
3 weeks ago
Johannesburg, South Africa Elchemie Full time**Established crop producer and juice manufacturing company with high local and global market share has a position available in their Marketing department for a Brand Manager. A Minimum of 3 years experience in Brand Management and Brand Strategy required. As a professional, you will be responsible for ensuring that the company's products, services and...