Brand Manager

2 weeks ago

Johannesburg, South Africa McCain Foods (S Africa) Full time

**Position Title**:Brand Manager

**Position Type**: Regular - Full-Time

**Position Location**: Rosebank

**Grade**: Grade 04

**Requisition ID**: 23048

**PURPOSE OF THE JOB**:
Reporting to the Marketing Manager, this individual will support the SA McCain business in delivering on key nearer and longer-term objectives. Landing integrated brand plans in-year with the cross functional team. Developing multi-year Integrated brand plans, aligned to the category strategy and growth priorities. Effectively managing the Brand’s budget, to achieve zero forecast bias, on a quarterly basis.

**KEY PERFORMANCE AREAS**:

- **
Deliver Brand financial & Market Share;**
- Achieve annual GP (Gross Profit) through the implementation of brand plans with defined targets, plans to drive targets, innovation, and communication plans.
- Monitor brand sales, Shares & recommend coarse correction.
- Product and Portfolio Review as part of IBP (Integrated Business Planning).
- Attend and manage status meetings with agencies to ensure that promotions are within timeframe and within budget.
- Work co-operatively with category and sales team to ensure operational implementation.
- **
Develop a comprehensive Brand Plan to achieve the marketing and commercial objectives and drive Brand Planning & Management;**
- Compile marketing plans & ensure all marketing plans are executed timeously and accurately.
- Launch new products into the market.
- Conduct post campaign analysis and research to establish if objectives were achieved.
- Ensure label requirements are aligned to legislation and product concept as per 5i2P.
- **
Execution & Implementation of Consumer Campaigns;**
- Develop and lead brand lead digital activities aligned to the communication strategy pillars and brand objectives.
- Manage agency relations and spend related to budget and scope.
- Support Digital Brand Manager in driving digital activities.
- Track the ROI (Return on Investment) calculations are conducted to optimize executions and media spend.
- **
Budget Management;**
- Monthly budget phasing, tracking and management.
- Reconcile and manage media budget.
- Oversee accurate Processing all Purchase Orders and invoices.
- **
Project management/Assist the Marketing Manager in the development of annual and future innovation plans;**
- Engages with key departments, to ensure cross functional alignment with the brand agenda, objectives, and targets for the brand.
- Develop new packaging for new products as and when applicable.
- Research market to see if proposed new products are viable.
- Launch new products timeously and enter new segments that provide growth opportunities.
- Post launch reviews and analysis up to 18 months post launch.

**EDUCATIONAL & EXPERIENCE REQUIREMENTS**:

- BCom Marketing Management or related qualification (Honours or Master’s degree will be an added advantage).
- Grade 12 or equivalent.
- Minimum 4- 6 years in a FMCG environment in brand management.
- Previous food experience will be advantageous.
- Strong numerical bias must be able to demonstrate P&L understanding.
- Previous experience within a similar FMCG and/or Consumer Goods industry is non-negotiable.
- Nielsen Data, ex-Factory Data and Consumer Data analysis and interpretation with insight driven recommendations (essential) i.e.
- Microsoft Office (Power Point, Excel, and Word).
- Valid SA driver’s license.

**PERSON SPECIFICATIONS**
- Understanding of Nielsen Answers system and the use of any other retail syndicated data (e.g. Dunhumby, Insights etc.).
- Financial acumen: clear understanding of the workings of a P&L and the key drivers that need to be tracked and improved on to achieve healthy profitable growth in the category.
- Analytical skills and attention to detail.
- An understanding of trends and an ability to respond to customers' wishes.
- Creativity and an ability to produce innovative and original ideas.
- Team working skills.
- The ability to manage and allocate budgets.
- Written and verbal communication skills.

LI-SAF1
- McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger._
- McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs._
- Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with the _Global Employee Privacy Policy_

**Job Family**:Marketing
**Division**:South Africa
**Department**:Digital Brand Management
**Location(s)**: ZA - South Africa : Gauteng : Johannesburg || ZA -

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