Digital Advertising Specialist

4 weeks ago

Cape Town, South Africa Caliber6 Full time
Digital Advertising / Media / SEO / Ads Specialist

Location: Remote
Experience Required: Minimum 2 years
Hours: Part-time (20 hours per week), with the potential to grow into a full-time position
Time Zone: Morning Business Hours in EST

About the Role

As a Digital Advertising Specialist, you’ll play a key role in managing and optimizing digital ad campaigns for our clients. Starting as a part-time role (20 hours per week), this position offers room for growth into a full-time opportunity based on performance and business needs. You’ll work with a collaborative team, bringing your expertise to develop effective ad solutions and drive measurable results.

Key Responsibilities:

  • Campaign Management: Strategize, set up, manage, and optimize campaigns on Google Ads and Facebook Ads to achieve clients' marketing objectives.
  • Performance Tracking: Implement advanced conversion tracking, event tracking, and reporting for campaign performance using tools like Google Tag Manager.
  • Analytics Integration: Configure and maintain Google Analytics and Google Search Console to measure, analyze, and optimize traffic and engagement.
  • Data Analysis and Reporting: Generate, analyze, and present detailed reports on campaign performance and KPIs to clients and stakeholders.
  • Continuous Optimization: Regularly conduct A/B testing on ad copies, landing pages, and targeting parameters to maximize campaign effectiveness.
  • Client Collaboration: Communicate regularly with clients to discuss performance, upcoming campaigns, and new opportunities.
  • Tool Integration: Stay up-to-date with new advertising tools and features, ensuring their strategic integration to enhance overall performance.

Qualifications:

  • Minimum of 2 years experience managing ad accounts with a proven track record of success.
  • Expertise in Google Ads, Facebook Ads, Google Tag Manager, Google Analytics, and Google Search Console.
  • Strong technical skills in configuring conversion tracking, goal setting, and reporting mechanisms.
  • Exceptional analytical skills with the ability to translate data insights into actionable recommendations.
  • Excellent communication skills, attention to detail, and proactive problem-solving skills.

Bonus/Preferred Skills:

  • Certifications: Google Ads and/or Facebook Blueprint certifications.
  • Experience with additional ad platforms such as Bing Ads or LinkedIn Ads.
  • Familiarity with SEO and SEM best practices to enhance cross-channel strategy.

Why Join Us?

  • Flexible Hours: Begin with a part-time commitment (20 hours per week) and potential to expand into a full-time role.
  • Paid Training: 100% paid training to ensure you’re equipped for success from day one.
  • Growth Opportunities: We support continuous learning and provide opportunities for professional development.
  • Innovative Work Environment: Join a collaborative and supportive team that values creativity and proactive thinking.
  • Impactful Work: Be part of a dynamic organization focused on measurable results and client success.

About Us

We’re a forward-thinking digital marketing agency dedicated to helping clients achieve their online growth goals. Our team is passionate, driven, and continuously seeking new ways to innovate and lead in the industry. If you’re ready to bring your expertise to a place where you can make an impact, we encourage you to apply

About Caliber6:

Hi, welcome to our page.We are constantly on the lookout for various candidates to work with us and our partners.Don't hesitate to apply if you feel like you are a great fit

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