Digital Marketing Specialist
3 weeks ago
Minimum requirements:
Bachelors degree in marketing, Communications, or a related field.
Proven experience in digital marketing, preferably in the technology or geospatial sectors
Strong understanding of digital marketing channels and tools.
Excellent communication and writing skills.
Analytical mindset with experience in using data to drive marketing decisions.
Quick thinking, innovative, and a self-starter attitude.
Knowledge of content management tools like Sales Force, Eloqua, Mail Chimp, Meta for Business, LinkedIn Business Manager, etc.
Develop and implement comprehensive digital marketing plans in alignment with business objectives and brand strategy
Manage and optimize company's website and social media profiles for the South African market
Create engaging content for various digital platforms to attract and retain customers
Analyse market trends and customer insights to identify opportunities for growth
Collaborate with cross-functional teams to ensure consistent brand messaging
Monitor and report on the performance of digital marketing campaigns, utilizing analytics to inform future strategies
Conduct market research, understand the campaign target audience, and identify marketing and growth opportunities
Measure and analyse campaigns success using data and analytics tools
Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement).
Track and analyse primary metrics, revenue and paid ad initiatives weekly and monthly.
Make recommendations for how the company can stay ahead of the curve with new technologies and digital marketing trends
Consultant:
Charlene Nel
- Dante Personnel
Pretoria Silver Lakes
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