Digital Marketing Specialist

3 months ago


Midrand, South Africa Dante Personnel Full time
Minimum requirements:
  • Bachelors degree in marketing, Communications, or a related field.
  • Proven experience in digital marketing, preferably in the technology or geospatial sectors
  • Strong understanding of digital marketing channels and tools.
  • Excellent communication and writing skills.
  • Analytical mindset with experience in using data to drive marketing decisions.
  • Quick thinking, innovative, and a self-starter attitude.
  • Knowledge of content management tools like Sales Force, Eloqua, Mail Chimp, Meta for Business, LinkedIn Business Manager, etc.
  • Develop and implement comprehensive digital marketing plans in alignment with business objectives and brand strategy
  • Manage and optimize company's website and social media profiles for the South African market
  • Create engaging content for various digital platforms to attract and retain customers
  • Analyse market trends and customer insights to identify opportunities for growth
  • Collaborate with cross-functional teams to ensure consistent brand messaging
  • Monitor and report on the performance of digital marketing campaigns, utilizing analytics to inform future strategies
  • Conduct market research, understand the campaign target audience, and identify marketing and growth opportunities
  • Measure and analyse campaigns success using data and analytics tools
  • Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement).
  • Track and analyse primary metrics, revenue and paid ad initiatives weekly and monthly.
  • Make recommendations for how the company can stay ahead of the curve with new technologies and digital marketing trends



Consultant: Charlene Nel - Dante Personnel Pretoria Silver Lakes


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