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Head, Digital

2 months ago

Johannesburg, South Africa Standard Bank Group Full time

Job Description

Drive the conceptualization and implementation of digital and interactive marketing campaigns for the BU working with cross functional teams to ensure that campaigns launch on time and in budget and are used to effectively deliver against the business strategy. Build and enable a performance marketing strategy to generate lead volumes against product targets. Manage and drive an interactive and tactical always-on approach through quicker customer engagement and dynamic always-on content.

Manage and drive an interactive and tactical always-on approach through quicker customer engagement and dynamic always-on content, driven by insights. Drive digital marketing effectively to promote and sell through products and services to both existing and potential customers by driving performance marketing.

Develop and manage the strategies that drive brand and product differentiation for the digital portfolio to improve preference and commercial effectiveness, by contributing and influencing customer value proposition design and customer journey flows. 

Qualifications

Minimum Qualifications
Type of Qualification: First Degree
Field of Study: Business Commerce

Experience Required
Integrated Marketing - Digital Marketing
Brand & Marketing
Minimum of 10 Years experience is required within the Marketing and Communications industry, with specific experience in Digital Marketing. It is preferable to have experience working in either Personal and Private Banking, Business and Commercial Banking or Wealth Management.

The ability to use marketing techniques to increase the perceived value of the organisation over time and build customer loyalty through positive brand awareness.

The ability to collect, measure, analyse, visualise and interpret data to illustrate user behaviour on websites, mobile sites and mobile applications.

Additional Information

Behavioral Competencies:

Articulating Information Convincing People Developing Strategies Directing People Establishing Rapport

Technical Competencies:

Data Driven Digital Marketing Digital Analytics and Reporting Digital Content Digital Media and Advertising Performance Marketing Platform Management Site Development Social Media

Rise and grow with a career at Standard Bank Group

Join a committed group of 50 000+ people who stand behind one common purpose: Africa is our home, we drive her growth. We firmly believe that our people are our greatest competitive advantage. It's only through our people’s expertise and dedication that we are able to bring our purpose and strategy to life in service of our clients and society at large. That’s why we strive to create a work environment where our people can thrive, where they are able to bring their whole selves to their work and are empowered to pursue their dreams and aspirations.

Join us as we Transform our Business

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