Head Digital Media

3 weeks ago

Johannesburg, South Africa Lewyll Communications Full time

The Head of Digital is responsible for developing and deploying best practices for **digital media experiences**. S/He implements a standard way of developing a digital media plan and standard format for media plans within the Group.
The role sits between Strategy and Activation and is the point where Strategy is translated into Media Experiences for clients.
The role is the keeper of the Digital Media Experience plan structure, negotiation and delivery.

**Mission & Responsibilities**

**Digital Media Experience best practices**
- Lead & embody the Media Experience (Mx) excellence on Digital
- Champion our unique approach to ‘media planning +’ in the form of Mx -emphasizing media experience versus media planning which includes connection, context and content
- Work closely with data and strategy communities as well as client leadership and specialists’ teams
- Build relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Digital Media Experiences recommendations
- Contribute to the client satisfaction
- Ensure optimal Mx delivery with your project management skills
- Ensure audience planning and data integration from Mx brief to Mx measurement

**Digital Media Experience ownership**
- Be responsible for building Digital Media Experience for our client portfolio
- Create optimal Mx, defined as Connection x Context x Content
- Work with Audience Architect to develop the growth target persona all the way through the media experience - for inclusion in planning tools, into buying audiences and into addressable segmentation
- Allocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialists
- Recommend optimum content and context based on client, brief and strategy
- Deliver overall experience and articulation of how channels work together
- Input measurement framework, including KPIs and methodology in conjunction with specialists and measurement teams
- Champion Activation on digital channels, by selecting Partners, using relevant decision frameworks (MRP, MDM) to define placements and manage campaign flighting
- Negotiate with relevant media partners
- Supervise smooth running of campaigns respecting deadlines
- Ensure client satisfaction on the campaign delivery and performance
- Be accountable for reaching the target objectives/productivity plan, driving the buying and trading teams
- Provide insightful post campaign optimization

**Previous Experience & Industry Background**

8+ years’ professional experience in digital media / strategic planning

Media, Brand

**Qualifications & Languages**:
Bachelor’s or Master’s degree in Business, Marketing or Advertising

Languages: English

**Soft skills & Competencies**

Understanding the business

Taking initiative

Focusing on performance

Building collaborative relationships

Media and media planning

Digital Media Champion

Strong negotiation skills

Programmatic

Project management

Data processing and management

Marketing Strategy

**Technical skills**

Advertising technologies (i.e. ad servers, ad platforms)

Planning and performance management tools

Business intelligence / Data visualization software (i.e. Tableau, Datorama, Power BI)

Office software

**Salary**: R70 000,00 - R80 000,00 per month

Application Deadline: 2024/04/22

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