Marketing Manager

2 days ago

Johannesburg, Gauteng, South Africa Hire Resolve Full time R1 000 000 - R2 000 000 per year

Role Purpose

The Senior Marketing Manager will oversee all marketing activities across digital, ATL, BTL, and TTL channels. This is a strategic and leadership-focused position—not an execution role. You will lead internal teams and external partners to ensure brand excellence, strong commercial impact, and cohesive marketing direction.

Core Objectives

  • Full ownership of all marketing and communication channels
  • Strategic direction across digital, offline, CRM, and customer engagement
  • Lead marketing technology, CRM, lead management, and analytics systems
  • Enforce consistency, brand quality, and effective customer touchpoints

Key Responsibilities

Strategic Leadership

  • Develop and deploy integrated marketing strategies across digital, print, PR, and events
  • Align all marketing initiatives with revenue growth and retention goals
  • Oversee campaign calendars and coordinated cross-brand strategy
  • Build, mentor, and lead a high-performing marketing team

Oversight, Performance & Governance

  • Manage outsourced providers (web, SEO, analytics, design, paid media)
  • Ensure websites, social channels, and communication platforms follow best-practice UX/UI
  • Approve creative direction and ensure brand consistency
  • Manage marketing budgets and ensure strong ROI
  • Oversee analytics (Google Analytics, Looker Studio, CRM dashboards)
  • Deliver monthly strategic performance reports
  • Continuously improve customer experience across all touchpoints
  • Oversee implementation of enterprise-grade digital and CRM solutions
  • Identify and adopt new technologies that support growth
  • Approve and direct ATL/BTL/TTL marketing, print media, outdoor, and events
  • Ensure integration of digital and offline marketing efforts
  • Manage proposals, submissions, and dealer-related applications where needed

Skills & Qualifications

  • Bachelor's degree in Marketing, Business, or related field (postgraduate advantageous)
  • 8–10+ years experience in marketing management (automotive/retail/franchise preferred)
  • Proven leadership of end-to-end marketing strategies with measurable results
  • Strong digital marketing knowledge (SEO, PPC, social, analytics)
  • Experience managing creative and technical agencies
  • Excellent leadership, communication, and stakeholder management skills
  • Commercially savvy, data-driven, and strong in project management
  • Solid understanding of CRM systems and digital transformation initiatives

KPIs & Success Metrics

  • Revenue Growth: Direct impact on lead quality and sales volume
  • Brand Leadership: Improved brand visibility and audience engagement
  • Operational Efficiency: Reduced spend waste, streamlined processes
  • Customer Experience: Higher engagement, satisfaction, and retention
  • Digital Performance: Improved ROI, lower CPA, higher conversion rates
Apply for this role today, contact Sune Pienaar at Hire Resolve or on LinkedIn
You can also visit the Hire Resolve website:  or email us your CV: [email protected]
We will contact you telephonically in 3 days should you be suitable for this vacancy.

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