Marketing & Digital Lead

4 days ago

Johannesburg, Gauteng, South Africa Vukawanele Integrated Marketing Solutions Full time R250 000 - R750 000 per year

Company Overview

Vukawanele Integrated Marketing Solutions (Vukawanele) is a South African marketing and communications agency that delivers strategic, creative, and results-driven solutions across digital, PR, events, and brand communications. The agency partners with corporate, public sector, and social impact clients to design and execute campaigns that inform, inspire, and influence change.

Job Title:
Marketing & Digital Lead

Reports To:
Operations & Delivery Lead

Department:
Marketing & Business Development

Role Purpose

The Marketing & Digital Lead is responsible for driving Vukawanele's marketing visibility and supporting business development efforts through targeted digital campaigns, content management, and brand positioning. The role ensures a consistent online presence, manages digital assets, and contributes to lead generation strategies that align with the company's growth objectives.

Key Responsibilities

1. Marketing & Digital Management

  • Develop, schedule, and manage digital marketing campaigns across social media, website, and email platforms.
  • Monitor analytics, engagement, and performance across all digital channels to improve reach and conversion.
  • Maintain brand consistency across digital content, ensuring alignment with Vukawanele's CI and strategic objectives.
  • Collaborate with design and copy teams to produce high-quality marketing material and campaign content.

2. Business Development Support

  • Research industry trends, potential clients, and partnership opportunities.
  • Assist with developing proposals, capability decks, and case studies for client pitches.
  • Track leads, opportunities, and conversion metrics within the CRM system to effectively manage your sales pipeline.
  • Support the Operations & Delivery Lead in executing marketing-related business development initiatives.

3. Internal Communications & Reporting

  • Maintain digital activity trackers and monthly performance reports.
  • Participate in team meetings to provide insights, updates, and recommendations.
  • Coordinate internal marketing efforts, including webinars, newsletters, and events.

Performance Indicators

  • Growth in digital audience reach and engagement.
  • Number and quality of leads generated from digital marketing activities.
  • Timeliness and accuracy of campaign execution and reporting.
  • Consistency and quality of content aligned with brand standards.
  • Contribution to proposal success rate and business development outcomes.

Skills & Competencies

  • Strong understanding of social media platforms, content planning, and analytics tools.
  • Excellent communication and writing skills.
  • Competence in digital marketing tools such as Meta Business Suite, LinkedIn Campaign Manager, Google Analytics, and email automation platforms.
  • Basic graphic design and content creation ability.
  • Strong organisational and time-management skills.
  • Attention to detail and ability to work collaboratively within a creative team.

Qualifications & Experience

  • National Diploma or Degree in Marketing, Communications, or Digital Media.
  • Minimum of 2–4 years' experience in digital marketing, communications, or a related role.
  • Experience in an agency or fast-paced creative environment will be an advantage.
  • Familiarity with CRM systems and lead-tracking tools preferred.

Location:
Johannesburg (Sandton)

Work Model:
Hybrid – team members are required to work from the office every other day.

Availability:
Immediate start.

Remuneration:
Competitive, to be discussed during the interview process.

NB: Only applications made via our website will be considered.

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