Marketing Manager

1 week ago

Johannesburg, Gauteng, South Africa Outsidecapital Full time R420 000 - R840 000 per year

Job Description

Role Title: Group Marketing Manager

Client Summary: Our client is a dynamic and diversified group of companies specializing in providing value-add solutions within the sectional title sector and beyond. They are driven by innovation and a commitment to delivering exceptional service across multiple brands. This is an exciting opportunity to shape the marketing strategy for a growing organization with a significant market presence.

Job Description: Are you a strategic marketing leader with a passion for driving growth and building strong brands? Our client is seeking a talented Group Marketing Manager to spearhead their marketing efforts across a portfolio of diverse businesses. This is a pivotal role where you will have the autonomy to develop and execute a comprehensive marketing strategy, blending performance-driven initiatives with impactful brand building. You'll be instrumental in enhancing their digital presence, refining product marketing, and ensuring consistent brand messaging across all divisions. If you thrive in a fast-paced, multi-brand environment and are eager to make a tangible impact, this opportunity offers significant professional growth and the chance to lead marketing initiatives for a thriving group.

Responsibilities:

  • Develop and implement a group-wide marketing strategy that aligns with business objectives and drives measurable results.
  • Lead the execution of performance marketing campaigns across digital and traditional channels, focusing on lead generation and conversion optimization.
  • Oversee and optimize paid media platforms (Google Ads, Meta Ads, SEM) to maximize ROI and guide marketing spend.
  • Define compelling value propositions for the group's product suite and manage a product marketing calendar.
  • Enhance the group's digital presence through website management, SEO, social media engagement, and email marketing.
  • Maintain and evolve brand identity, ensuring consistent tone, messaging, and corporate communications across all entities.
  • Manage the group's annual marketing budget, tracking spend against performance and providing insightful reports to leadership.
  • Cultivate strong relationships with sales teams to improve lead-to-sale conversion rates.
  • Identify and manage strategic involvement in industry events, sponsorships, and CSR initiatives.
  • Manage and mentor a Marketing Co-ordinator, fostering a high-performing marketing team.

Requirements:

Must-Haves:

  • Minimum 5-10 years of progressive marketing experience, preferably within a multi-brand or group structure.
  • Proven track record in both growth/performance marketing and traditional brand marketing, with demonstrable ROI.
  • Strong analytical capabilities with the ability to translate data into actionable marketing strategies.
  • Proficiency in Google Ads, Meta Ads, Google Analytics, SEO tools, and CRM systems.
  • Excellent content creation, copywriting, and creative direction skills.
  • Demonstrated success in project management, stakeholder engagement, and cross-functional coordination.
  • Ability to manage multiple brands simultaneously and work independently.
  • A baseline level of financial acumen to produce accurate and credible content.
  • Comfort operating at a senior level with accountability for group-wide marketing strategy.

Nice-to-Haves:

  • Degree in Marketing or a related field.
  • Experience with marketing automation platforms.

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