Marketing Manager

Position Summary

1. Maximize the marketing impact by developing the new product's integrated communication strategy and marketing KPI in accordance with the business and product strategy.
2. Promote continued marketing communication by providing consistent goals and marketing directions to related marketing departments(PR, digital, media, campaigns and etc.)

Role and Responsibilities

Main Purpose of the Job

The Product Marketing Manager is responsible for planning, creating, and executing integrated marketing communication (IMC) strategies across diverse consumer touchpoints, for the allocated product portfolio.

This role develops execution frameworks to ensure assets are leveraged organically and multi-dimensionally, while actively participating in ATL and BTL creative production aligned with brand strategy. The Product Marketing Manager manages agency relationships through clear briefings, collaborating on ideation in order to meet communication goals and desired outputs.

The role contributes to the division's overall campaign concept planning, ensuring strategic storytelling and impactful communication that supports product and business objectives.

Roles and Responsibilities

Creating and monitoring strategies to market, sell and/or educate about Samsung's mobile & associated ecosystem products and services. Responsible for all the planning, development and implementation of the allocated portfolio's marketing and communications strategies.

• [Strategic Planning] Develop the local marketing strategy framework for the new product and organise the storyline in a logical manner based on an understanding of the business, the associated product strategy and consumer.

• [Campaign Development] Plan and create the marketing communication assets to achieve the IMC (Integrated Marketing Communication) strategy.

• [Campaign planning] Participate in the creative concept planning of multi-dimensional campaigns that touch various consumer touch points.
• [Creative production] Participate in the ATL (Above The Line) and BTL (Below The Line) marketing asset production process in accordance with the company's brand strategy for effective IMC (Integrated Marketing Communication).
• [Agency management] Participate in close communication with the agencies by delivering clear briefings, thus deriving ideas that align with the communication strategy and the output wanted.

• [Campaign execution] Develop the execution strategy to ensure that the marketing communication assets are used organically and multi-dimensionally at all touch points.

• [Data analysis] Conduct in-depth analysis on data from market analysis institutions, qualitative and quantitative consumer survey data and desk research, and derive insights.

• [Marketing impact] Set appropriate KPIs (Key Performance Index) and develop strategies to achieve the target KPI.
• [Project Management] Manage the process of setting out goals/purposes of a project, drawing up a project proposal, creating a WBS (Work breakdown structure) and managing KPIs (Key Performance Indexes) and their performance, as well as the progress and the entire schedule of the project.

At a financial level, the Marketing Manager will be responsible for:

• Setting the annual, quarterly and monthly marketing budgets in accordance with the financial practices of the organisation, and under the guidance of the Marketing Lead & Finance Department
• Prepare budgets and submit estimates for programme costs as part of campaign plan development.
• Working within budgets for all marketing campaigns

• Monitor the marketing expenditure and conduct Return on Investment Analysis

• [Communication strategy setting] Participate in the environment analysis of market, competitor and product and conduct competitor benchmarking required for setting communication strategy.

• [Campaign planning] Participate in the creative concept planning of multi-dimensional campaigns that touch various consumer touch points.

• [Brand strategy development] Participate in the market research and benchmarking of the strategies and naming status of competitors that are needed for developing brand strategies.

Skills and Qualifications

Qualification and Experience

• Relevant Degree / Diploma in Marketing
• Post Graduate / Honours is advantageous
• Minimum of 6 years of relevant Marketing experience.
• Excellent presentation proficiency (notably, MS PowerPoint & Excel), is required.
• Knowledge of Sales and Marketing theory and practice
• Knowledge of Digital Marketing (incl. Social / Influencer)

Additional Technical / Skill and Behaviour required

• Marketing Knowledge
• Financial Acumen
• Retail Marketing Experience
• Computer Literate
• Customer Focus
• Attention to Detail
• Teamwork
• Excellent communication skills
• Experienced professional with full understanding on specialized areas; resolves a wide range of issues in creative ways
• Works on problems of diverse scope where analyzing data requires evaluating identifiable factors. Demonstrates good judgement in selecting methods and techniques for obtaining solutions
• Normally receives little instruction on day-to-day work and receives general instructions on new assignments

Clients

Internal:

• Sales, Marketing Functions (PR, Brand, Digital, MI)
• Media Buying
• Marketing Finance
• Content & Services

External:

• Samsung Customers
• Retail / Trade Channels
• Agencies