Marketing Manager

The Core Group is a group of companies that represent the world's leading personal technology products and services in Sub–Saharan Africa. We believe in bringing products and services to people that'll empower, enable, inspire and grow – achieved through supply chain management, marketing management, channel management, enterprise sales and media relations. The main businesses that make up the Core Group: iStore, Nintendo, and  DJI.

As a market leader in the consumer electronics distribution space, we strategically align our services and values with our global partners – some of the most valued and loved brands in the world – to ensure that we deliver world-class solutions to both the retail and enterprise industry we service across the African continent. 

CGA is the arm of the Core Group that is responsible for growing the Apple brand across 15+ regions on the continent, and the marketing of, and expansion of the iStore brand.

ABOUT THE ROLE: 

The Marketing Account Manager is responsible for, along with the Senior Marketing Manager, taking ownership of the coordination of all marketing and digital advertising activities and executions for both iStore and the regional marketing assistance we do for our partners in the various regions across the continent. 

These activities include ideation, concept development, internal creative briefs, internal creative reviews, external media agency briefings, frequent budget and performance optimisations, and high levels of agility and pro-activity. Weekly newsletter database email communication needs to be planned, briefed, and executed in line with the quarterly budget plans. Performance analysis and monthly reports on all activities are also required. 

This individual is responsible for financial administration and billing procedures of all above the line digital marketing related costs. The Marketing Account Manager will need to have strong written and verbal skills. Excellent organisational and project management skills. Ability to manage and prioritise multiple projects simultaneously. Strong analytical and data-driven approach to marketing campaigns and general decision making. 

Key Responsibilities: 

• Plan iStore and partner media strategies together with the Senior Marketing Manager aligned to marketing plan & strategy and business objectives (including Google, Social media ads, YouTube, Premium Placements, ATL, BTL, TTL, and in-store, etc) 
• Coordinate internal creative and external marketing briefs related to paid marketing 
• Develop marketing project plans with budgets that include target market, objectives and timelines. 
• iStore Africa brand custodian/champion ensuring that all marketing communication mediums are in line with the principles guidelines. 
• Pro-active planning and re-alignment of any and all digital marketing collateral as required. 
• Manage relationships with key external partners & agencies related to Media, ATL, BTL, TTL & Digital Marketing. 
• Manage relationships with all internal stakeholders as required 
• Create, Manage, set up and monitor all advertising campaigns 
• Coordinate the sending of weekly customer digital newsletters for digital communications 
• Deal and pricing management of weekly newsletter content Consideration and the marketing they may require to drive numbers for the sales teams.
• Digital and social media marketing

Reporting 

• Monthly advertising effectiveness reports
• Post-campaign feedback / analysis reports
• CRM journey
• Proof of Action document 

Administration

• Monthly budget reporting
• Raise Purchase Orders on Syspro for suppliers engaged, or as per request from Marketing manager
• Ensure invoices received from suppliers for matching PO's within time-frame for payment, including invoice sign-off 

Educational Qualifications: 

• Matric 
• Completed Bachelor's degree in Marketing, Advertising, Business or related field. 

Experience Required:

• 3+ year's experience in B2B Marketing Coordination or Agency Account Management 

Key Competencies:

• Disciplined Approach– Punctual, Strong Attendance Record , Getting back to stakeholders and returning calls.
• Efficiency – Meet and Exceed all that is required of you in your job function and preform job at high standard.
• Proactively identify risks - Be aware and report any issues that might put the Business at Risk
• Focus on Quality: Setting high quality standards and striving for continuous improvement and quality assurance.