Paid Ads Specialist

20 hours ago

Cape Town, Western Cape, South Africa Bionic Talent Full time US$1 600 - US$2 200

About the client:

Our client is a digital marketing agency specializing in helping medical and dental
businesses grow through comprehensive digital solutions. They transform websites into
lead-generating assets while building brand awareness through SEO, social media, and paid advertising campaigns.

About the role:

We are seeking a Paid Ads Specialist to develop, manage, and optimize high-performing
campaigns across Google Ads (Search & YouTube), Meta Ads, and Local Services Ads. The role focuses on driving measurable results, including improving Return on Ad Spend (ROAS) and lead generation for our clients. This is a hands-on role that requires exceptional attention to detail, accountability for campaign performance, and adaptability to each client's unique setup.

Experience in a digital marketing agency is required, preferably in the U.S.

Experience in the healthcare niche is preferred.

What you'll be doing:

  • Develop and execute paid ad strategies across Google Search, YouTube, Meta Ads,
    and LSAs.
  • Monitor and optimize campaigns to maximize ROAS, conversions, and lead
    generation.
  •  Use data-driven insights to analyze performance, refine strategies, and achieve
    client goals.
  • Conduct creative, audience, and budget A/B testing to enhance campaign
    performance.
  • Learn and implement the client's proprietary program and campaign setup to align
    with their systems.
  • Generate detailed performance reports with actionable insights for clients and
    internal teams.

Who are we looking for?

  • 3-5 years of experience managing paid ad campaigns on Google.
     Proficiency with Google Ads, YouTube Ads, and other relevant tools; proven track
    record in optimizing campaigns for ROAS and lead generation.
  • Strong written and verbal English communication skills; comfortable with video
    calls for client communication.
  •  Willingness to learn new systems and approaches unique to the client's processes.
  • Experience in a digital marketing agency is required, preferably in the U.S.
  • Experience in the healthcare niche is preferred.

Position: Paid Ads Specialist

Remote Status: Fully Remote

Preferred Location: LatAm, South Africa

Working Hours: 40 hrs a week in standard working hours in Mountain Time.

Holidays: 9 floating holidays

Salary: USD per month

Internal Job ID: 0966

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